British travel brand Antler has opened the doors to its UK Flagship store at 100 Regent Street, London. Marking the brand’s first standalone UK store under its new ownership, the opening represents a significant milestone in Antler’s journey and global retail expansion strategy.
Designed in collaboration with award-winning retail design agency Checkland Kindleysides, the new store translates Antler’s 110-year travel legacy into a highly sensorial and contemporary retail destination. Inside the new home of Antler, elemental forms marry considered natural materials, creating a rich and seamless architectural canvas that feels familiar yet transportive.
Materially and atmospherically, the space is designed to feel elevated, warm and well-travelled — with sensory details introduced through lighting, materials and a bespoke signature scent. Visitors move through panoramic landscapes, seasonal floral installations, product narratives and cultural moments that bring Antler’s world of travel to life as a tangible and visceral experience.
Throughout the product experience remains the hero. Reaffirming the brand’s premium positioning, the space brings together both product and travel expertise within a sculpted landscape inspired by the British Isles. At its centre, a bespoke 6-metre layered table acts as a focal point while guiding orientation. Featuring soft, tactile surfaces, it has been designed to encourage hands-on interaction, allowing customers to open cases and explore the form and function of Antler’s collections. This focal point also houses an art installation by renowned British floral artist Hamish Powell, which cascades through the space and invites exploration across the rest of the store. The installation introduces texture and seasonality into the space, drawing on natural elements of the British landscape.
