The global retail and lifestyle conglomerate has announced the launch of women’s fashion brand BCBG in the GCC and India markets.
The region’s first BCBG mono-branded concept store opened at the Avenues Mall in Bahrain on 28 March. BCBG, a distinct brand within Maison BCBG – a global fashion house dedicated to modern elegance with a French design sensibility – offers accessible female fashion collections. Designed for versatile, contemporary dressing, the BCBG brand merges trend-driven designs with functional sophistication, appealing to today’s dynamic, fashion-conscious woman.
The BCBG store at Avenues Mall Bahrain will feature the brand’s comprehensive lifestyle assortment, including women’s apparel, footwear, handbags, eyewear, watches and fragrances. This strategic market entry marks the beginning of the robust regional expansion, with Apparel Group planning to open six additional BCBG locations across the GCC, including the UAE and Qatar, by the end of 2025.
“We are proud to launch BCBG in the region under the Apparel Group umbrella,” said Neeraj Teckchandani, CEO of Apparel Group. “This marks an exciting milestone in our growth strategy as we expand our portfolio with one of the world’s most unique fashion brands. The introduction of BCBG and the opening of its first-ever concept store in Bahrain is a testament to our commitment to offering diverse and elevated fashion experiences to our customers. This launch is not just about bringing back a renowned fashion house name – it’s about creating a new and engaging retail experience that caters to the modern, fashion-conscious consumer.”
