The British jewellery brand Astrid & Miyu is accelerating its US retail expansion with the opening of its first West Coast store in Los Angeles.
Located on Abbot Kinney Boulevard in Venice, the location brings the brand’s in-house designed collections to Los Angeles, alongside its signature services including professional piercings, permanent jewellery and tattoos. Designed to foster community and connection, the space reflects the brand’s emphasis on experiential retail as a driver of customer engagement and loyalty.
“Los Angeles has always felt like a natural next step for Astrid & Miyu, it’s a city that celebrates individuality and self-expression, which directly aligns with our community,” said Connie Nam, Founder and CEO of Astrid & Miyu. “For us, retail has always been about more than just selling jewellery, it’s about creating an experience where customers can really connect with the brand, discover pieces in a personal way and make lasting memories. Opening our Abbot Kinney storefront allows us to bring that immersive, community-driven experience to the West Coast and we’re so excited to continue growing with our US customer base.”
The new storefront represents the brand’s third US location, following earlier openings in New York City’s West Village and Madison Avenue. The launch underscores growing momentum for the London-founded label, which plans to continue to grow its retail presence across the American market.
