After making a splash with its oh-so-Instagrammable pop-ups last year, Chanel is finally launching a permanent shop dedicated to all things beauty. The French fashion house officially opens the doors to New York’s Atelier Beauté today, and it’s a beauty lover’s dream come true.
Located at 150 Wooster St. in Soho, the shop is a brand-new concept for Chanel. Stocked with makeup, skincare and fragrance products, the studio-style space offers guests a very personalized experience.
Upon entry, they can store their bags and items in a locker and then use their phones to create an online profile, which allows them to keep track of and organize the products they test out and like as well as book future beauty appointments at the boutique.
The store is divided into several different “zones,” each featuring products for a different stage in the beauty-ritual process: Cleanse, Care, Skin Enhancers, Face Definers, Eye Definers, Lip Color, Skin Service, Atelier Parfum, Private Vanities and Coco Lab.
And because this is Chanel, it isn’t your average beauty experience. Most of the zones are self-explanatory, but a few are more unique. In the Skin Service zone, for example, the in-house Atelier Guide will select products for you based on your specific needs. The “Complete Your Routine” consultation (cost: $12) is geared toward those who don’t wish to stray too far from their current skincare regimen, while “Create Your Routine” ($18) is for shoppers looking for something totally new. Both come with samples (three for “Complete,” five for “Create”) and a skincare plan.
