Part of the GoTo Foods portfolio of restaurants, Auntie Anne’s plans to remodel over 150 locations this year with an updated design that embraces a “flexible, future-ready layout” that aims to enhance the customer journey.
Auntie Anne’s says the new store design will also streamline operations and support future growth.
“This modernised design is a reflection of how we’re evolving to meet our guests wherever they are, while offering franchisees the flexibility, scalability and operational efficiency they need to be successful,” said Michael Freeman, President of Brands, GoTo Foods. “Our bold new look, featuring vibrant blues, playful twists and a sleek logo, signifies a major evolution in our visual identity, ensuring we remain culturally relevant and enticing to our target Gen Z and Millennial demographics. As consumers are engaging with Auntie Anne’s in more ways than ever before, we’re building a brand experience that’s adaptable, future-ready and deeply connected to how people snack and dine today.”
As of 30 March, Auntie Anne’s operates more than 2,000 locations in 49 states and 25 countries and territories. The brand’s stores can be found in malls, outlet centres, universities, airports, Walmarts, travel plazas, military bases and food trucks.
