Miami-founded reformer Pilates concept to launch its first London site in July 2026, with further sites planned across the capital.
JETSET Pilates, the modern reformer Pilates concept with more than 385 studios open or in development globally, will open its first UK studio in Shoreditch in mid-July, marking the brand’s formal entry into the London market.
Located at 3 Nicholls Clarke Yard, the Shoreditch flagship will be the first in a planned series of London sites, with further outposts to be announced across the capital in the months following launch. The brand enters a market where demand for a boutique reformer Pilates studio continues to outpace supply, particularly across central and East London.
Founded in Miami in 2010, JETSET has scaled rapidly following the launch of its franchise model in 2022, becoming one of the fastest-growing boutique fitness concepts across the US and Australia. The signature 50-minute class is built around spring-based resistance training on custom-engineered reformers, combining slow, controlled movement with dynamic sequencing and curated music. The format is designed to build strength and muscular endurance rather than trade on aesthetics alone, a distinction that has driven its rapid international footprint.
Bert Albertse, CEO of JETSET Pilates says: “The pace of JETSET’s growth reflects a clear shift in what clients are looking for. There is an increasing demand for reformer classes that deliver consistent, measurable results. The UK has been a priority market for some time and London is a natural starting point. Shoreditch is the first of several sites we have lined up across the capital and we will continue to expand at pace.”
