Dubai-based retailer Brands For Less has launched a campaign to support small businesses across the UAE, as they navigate ongoing economic uncertainty.
The move, announced by Executive Chairman and Co-Founder Toufic Kreidieh, centres on creating a direct and accessible channel for entrepreneurs to seek support, share challenges and explore practical ways to sustain and grow their businesses.
In a message shared on social media, Kreidieh said the initiative reflects a broader philosophy of staying closely connected to the community that has helped build the business.
“What we build as a business only has meaning if it stays connected to the people around us,” he said. “This initiative is a simple step in that direction – to listen more closely and support where we can, in ways that are real and practical.”
The programme invites small business owners, founders with existing concepts and those in early stages of development to reach out directly to the company. The aim is to identify tangible support opportunities rather than offering one-size-fits-all solutions.
“When small businesses are under pressure, it is our responsibility as a major player to step forward. We don’t just want to succeed alone; we want to lift the entire ecosystem with us,” Ayman Beydoun, CEO of BFL Group told Arabian Business.
Kreidieh added that the effort is about giving back to the ecosystem that has supported Brands For Less’ growth over the years.
