Apparel brand BYLT is broadening its market reach by expanding on two different fronts as it enters wholesale.
The apparel brand, which launched online in 2016 and currently has 15 stores, primarily in malls, plans to open seven locations in 2026, including a second store in Chicago, in the Gold Coast area. It will open its first New York City location, in Brooklyn, in the first quarter 2027.
Based in Irvine, California, BYLT launched online in 2016 and began offering men’s casual essentials. It expanded into womenswear about two years ago. The company also has a kidswear collection.
In other moves, BYLT will introduce wholesale as a new distribution channel this year. The initiative will start with targeted partnerships, including select Bloomingdale’s doors.
As BYLT expands, it has bolstered its leadership team with seasoned executives from global athletic and lifestyle brands. The new appointments include Jared Koenig, formerly with eyewear brand Oakley, as COO and President and Davide Mattucci, who previously held roles at Adidas, Under Armour and Columbia Sportswear, as Chief Marketing Officer.
In addition, Chris Taylor has been named CFO. He previously served as VP of Global Financial Planning and Analysis at Boardriders. Joe Trachta, formerly with Oakley, has been named Senior VP of Product.
