The premium fashion and lifestyle brand from the US, has signed a lease agreement with Migsun Mall in Delhi NCR to open a new 1,114sq ft store.
This will strengthen the company’s retail presence in India and further enhance the shopping centre’s line-up of global brands.
“In today’s retail, brand integrity is just as important as physical space,” said Rajeev Srivastava, Head of Leasing at Migsun Group, in a release on Monday. “Calvin Klein embodies a global design philosophy that resonates with today’s consumers and we are delighted to welcome the brand to Migsun Mall.”
The Calvin Klein store will offer urban, contemporary casual wear for men and women. Migsun MiGente Mall in Ghaziabad, Uttar Pradesh, is home to a collection of domestic and international fashion and lifestyle brands and in January of this year, Tommy Hilfiger opened a single-brand store within the shopping centre.
“Our approach is not just about creating a place for transactions, but about building a relevant, uncluttered and experience-focused retail ecosystem,” said Srivastava. “Each new deal is evaluated not only on brand strength but also on its contribution to the overall shopping experience. Calvin Klein will add a unique contemporary element to the mall’s fashion mix, strengthening its positioning as a sophisticated modern retail destination.”
