Chinese brand Rolife will break new ground when it opens a location at Mall of America in Bloomington, Minn., later this year.
In what’s described as a “first-to-market” concept, the store is a new concept that’s designed as a “creative destination” rather than a traditional retail shop. It will offer Rolife’s signature DIY miniature house kits, 3D wooden puzzles, collectible figures, gift items, blind boxes and more in an interactive environment.
In addition to browsing products from the Rolife, ROKR, and Rowood collections, shoppers will also be able to participate in live demonstrations, hands-on workshops, and special interactive events that “bring the creative process to life.”
Founded in 2017 as a sub-brand of Robotime, Rolife operates seven concept stores across China, six in Thailand, one in The Netherlands, and 13 in the United States. The Mall of America store will be the brand’s first in Minnesota and in the Midwest. Rolife has a location at Mall of America’s sister property, American Dream Mall, in East Rutherford, N.J.
“We are proud to welcome Rolife for their first-to-market flagship concept, bringing an immersive and creative retail experience guests can’t find anywhere else,” said Chivas Alejo, director of leasing special projects at Mall of America. “Rolife introduces a category of interactive retail and creativity that continues to evolve the way guests experience Mall of America.”
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America.
