OPPO, a global smartphone brand, has announced it will make Dubai its new centre for operations in the Middle East and Africa region.
This is the brand’s latest move in the region after announcing its plan to launch the R17 Series in Saudi Arabia earlier this month.
China-based OPPO said the opening of a second office in Dubai is part of its global growth strategy and recognises Dubai’s “unique position as a regional nexus for business and technology innovation”.
The new hub will be OPPO’s base for Middle East’s regional sales, distribution and marketing operations, as well as being a point from which OPPO will look to deepen technology partnerships with other private and public-sector entities. It will also oversee OPPO’s continued expansion in the Middle East with OPPO already evaluating a potential entry into markets like Saudi Arabia in 2019.
Over 200 million consumers around the world now use OPPO smartphones, and the company has expanded its business to over 30 countries.