Carl’s Jr. has entered a new European market.
CKE Restaurants, the parent company of Carl’s Jr. and Hardee’s, has opened the first Carl’s Jr. location in the United Kingdom at St. David’s Shopping Centre in Cardiff, Wales, home to more than 130 retailers and 35 food and beverage chains.
Boparan Restaurant Group (BRG) has been selected to open, operate, and franchise future restaurants throughout Ireland and the U.K. as the Carl’s Jr. Master Franchisee.
“We are thrilled to bring Carl’s Jr. to Cardiff. The team at BRG has been working hard to bring the Carl’s Jr. experience to life,” said Satnam Leihal, CEO of BRG. “We’ve seen incredible excitement from fans eager to try our food, and we’re confident our range of juicy 100% Angus beef burgers, hand-breaded chicken burgers and tenders, and irresistible ice cream shakes will become customer favorites.”
CKE says the U.K. debut location saw more than 200 transactions within the first hour of opening. The company currently operates more than 1,100 international restaurants in more than 35 countries around the world.
“We’re very excited about the expansion of Carl’s Jr. into the UK and Republic of Ireland,” said Rodrigo de la Torre, interim president of CKE International. “This was one of our most successful openings in Europe to-date and we look forward to seeing Boparan’s continued success.”
