The Amsterdam-based watch brand renowned for its timeless sophistication and strong focus on materials, quality, and style has just opened its first monobrand store in Taiwan in partnership with Bluebell. This CLUSE monobrand POS is a rotating pop-up in partnership with Eslite, which aims to attract visitors from different cities in Taiwan. This month the pop-up stops at the Eslite Taichung Parklane by CMP Store, 1F.
CLUSE, created in Amsterdam in 2013 by a team of young and ambitious individuals, is a fast-growing watch brand for the modern and fashionable woman. Named after “Cluses”, one of the oldest watchmaking towns in France, CLUSE is able to combine a modern, minimalistic, and elegant design yet remaining faithful to its heritage by crafting authentic, quality analogue timepieces.
CLUSE was discovered at an early stage by the fashion-loving crowd on social media, and among others, it has acquired worldwide fame on Instagram and Facebook, being recognized as a successful Facebook story for its effective digital marketing strategies.
Thanks to the profound in-house knowledge of Social Media marketing, a data-driven approach and a clear customer profile based on campaign data, CLUSE has managed to grow to a staggering 1.6 million Facebook fans and 700K Instagram followers within 3 years. This success is boosted by CLUSE’s brand ambassadors who are recognized among the most influential kol worldwide like @sincerelyjules and @retroflame who live their life with the same philosophy of the brand.
