Domino’s Pizza China (DPC Dash) delivered a strong performance in the first quarter as the chain continued to expand its network and grow its customer base.
DPC Dash is Domino’s exclusive master franchisee for Mainland China, Hong Kong and Macau. As of 31 March, the company’s total store count reached 1,462 across 72 cities, representing a net increase of 147 and expansion into 12 new cities compared to the end of last year.
Net new stores, stores under construction and stores signed have reached 65 per cent of this year’s target of 350 net new stores. Non-tier 1 cities have become the company’s main growth engine, while tier 1 cities continue to provide a high-quality revenue base.
The loyalty program membership exceeded 38.8 million at the end of the quarter, compared to 27.2 million in the same period last year.
DPC Dash now holds all of the top 50 positions for first 30-day sales among Domino’s network of more than 22,100 stores globally. In terms of store count, the Chinese Mainland market has remained the chain’s third largest international market.
The company said it continued to follow the “go broader, go deeper” expansion strategy, “deepening” penetration in existing cities to enhance market share and “broadening” its reach into new markets.
