Italian lifestyle brand Diesel has moved its flagship store in Japan’s Osaka to a new location to enhance its presence in the city.
The store was relocated to Quartz Shinsaibashi, a new multi-purpose building in Shinsaibashi, Osaka. The two-storey space boasts a popcorn concrete facade and an iconic Diesel ‘Biscotto’ logo. The brand said the bold exterior embodies its powerful visual language.
Inside, the store was constructed with materials that reflect the brand’s rebellious spirit, with the metal-board-covered walls creating a graphic backdrop. The staircase, illuminated by red lights, is the central feature of the space. The first floor features womenswear, while the second floor offers menswear. A limited-edition denim capsule collection is also available.
According to the brand, the new store was reimagined to enhance its presence and embody the evolving vision under creative director Glenn Martins.
Aside from the standalone flagship store, Diesel also has several stores within department stores and malls in Osaka, including Daimaru Shinsaibashi and Hankyu Umeda.
