The company has opened its largest boutique in Southeast Asia AT Siam Takashimaya in Bangkok’s IconSiam complex, expanding its retail footprint in one of the region’s key luxury markets.
The store introduces Dior’s latest global retail concept, bringing together fragrance, makeup and skincare in a single location, with an emphasis on personalised services and experiential retail.
A highlight of the boutique is the private VVIC Lounge, designed for one-on-one beauty consultations. Guests can also visit Dior La Suite, an exclusive treatment room offering customised facials powered by the brand’s advanced skincare technologies.
Fragrance is central to the boutique, with La Collection Privee Christian Dior presented in a dedicated area designed in collaboration with perfume creation director Francis Kurkdjian. Personalisation services include refillable Amphora bottles and engraving.
The makeup zone highlights products developed under Peter Philips, creative and image director for Dior Makeup, including Rouge Dior and Dior Forever. Skincare ranges such as Dior Prestige, Dior Capture and L’Or de Vie are presented with digital diagnostic tools.
Since the start of the Year of the Horse, IconSiam has expanded its luxury portfolio with several new brand openings. Among them, Moncler has launched its first directly operated store in Thailand, unveiling a new boutique at the Bangkok retail complex.
