The brand has inaugurated a new shop-in-shop dedicated exclusively to menswear at Seibu Ikebukuro department store in Tokyo‘s Ikebukuro area.
Dior already has an extensive retail network across Japan with standalone boutiques and shop-in-shops, especially in Tokyo‘s sprawling metropolitan area. Historically, the Parisian fashion house has had a special relationship with the Land of the Rising Sun, given designer Christian Dior‘s fascination with its unique and sophisticated culture.
In celebration of this long-time bond, Dior has inaugurated a new shop-in-shop dedicated exclusively to menswear at Seibu Ikebukuro department store in Tokyo‘s Ikebukuro area.
Occupying a spacious unit on the ground floor, divided with a façade and alluring window installations, the design of the shop-in-shop has been created in-house and takes ample cues from the Dior flagship store of flagship stores on swanky avenue Montaigne in Paris, featuring a number of settings to present different segments of the latest men’s collection designed by creative director Jonathan Anderson.
