Located within Iulius Town Timisoara, the store consists of 600 sqm and carries various cosmetics brands that are available in Romania for the first time, such as Kevyn Aucoin, Giorgio Armani Beauty, The Balm, and Neal’s Yard Remedies.

Its design features a new layout that makes it easy for customers to navigate the vast beauty offer. “The cosmetics and perfume market in Romania is constantly evolving with consumer preferences, which are now focused on holistic beauty experiences – personalized advice, beauty treatments and access to unique products. That is why we invest in the development of new concept stores and modernization of existing units,” stated Lavinia Ivas, General Manager of Douglas Romania.

Douglas entered the Romanian market in 2017 and today operates a network of 27 stores in 14 cities across the country.