Dubai-based ride hailing app Careem has announced the launch of an online delivery platform for goods and services.
Careem NOW is Careem’s expansion into the food delivery market as the company expands its platform beyond ride hailing to payments, delivery and mass transportation, the company said in a statement.
It added that over $150 million will be invested in Careem NOW, which will initially launch in Dubai and Jeddah. Careem NOW will operate via a separate app – available for Android and iOS. Adeeb Warsi, managing director of Careem NOW, said: “Careem NOW can do for food delivery what Careem has successfully done for ride hailing. Careem NOW will create awesome dining experiences, more employment opportunities and have a hugely-positive impact on the rapidly growing food delivery market as it’s rolled out in each country.
‘It’s another new vertical from Careem as we expand beyond ride-hailing.’ He said Careem’s 33 million existing customers can add food delivery through the Careem NOW tech and enjoy the convenience of a single identity across Careem and Careem NOW.
