The restaurant industry is now slowly trying to bounce back from the aftermath of the global pandemic and thus are looking to employ 25,000 employees.
The coffee chain are set to launch its first advertising campaign, which will focus prodominately on the benefits of working at restaurants. Dunkin’ stated that it will be partnering with Southern New Hampshire University to offer store employees an online college eduction, as an additional incentive.
As of May 23, same-store sales at open Dunkin’ locations had fallen 23% quarter to date. During the week ended May 23, same-store sales fell 15% at open restaurants, an improvement from declines in late April. More than 90% of its locations are open with modified operations.
Dunkin’ share were trading up 3% in premarket trading after receiving an upgrade from KeyBanc Capital Markets. Analyst Eric Gonzalez said the company “has executed well during the pandemic,” and he predicted that its same-store sales will improve relative to the fast-food category as Northeast states reopen.
The stock, which has a market value of $5.91 billion, has fallen 4% in 2020.
