Page 62 - RLI March 2019

RLI unIQue RetaIL concePt
InteRnatIonaL
Former fashion editor and publisher Carla Sozzani conceived
810 Corso Como as a virtual narrative. Using the gallery and
bookshop as its core, Sozzani has structured a living magazine where
editorial choices in food and fashion, music and art and lifestyle and
design are constantly made by the visitor and customer as they en-
gage across so many arenas of interest.

10 coRso como

Fomo

The FOMO store provides a unique and easy platform for brands
to participate and use it as a testbed as well as for brand aware-
ness. The concept is bringing a lifestyle blog to life and focusing on
event-driven activations. A meeting spot with a cafe and play area for
socialising. FOMO is taking the pop-up concept to a new level, where
retail is provided as a service to select brands from around the world.

Graanmarkt 13 is a special house in Antwerp, where each floor tells
a different story. Founded by Ilse Cornelissens and Tim Van Geloven,
it’s a crossover place full of surprises. In one welcoming flow, Graan-
markt 13 offers you a store, a restaurant and an apartment. Warm
light, friendly minds and a tranquil atmosphere fill the spaces. As soon
as you arrive, you are a guest to be treated with great care.

GRaanmaRKt 13

Merci is an up-to-the-minute store which scrutinises current at-
titudes and urban trends with an anthropologist’s eye and questions
the way we live now. The store is constantly fine-tuning its selections,
highlighting trends to reflect its set of beliefs. The result is a game of to
and fro between the fleeting and the lasting, played out to entertain The knowledge we build
visitors from near and far. is knowledge we share

meRcI

LEADING PARTNER FOR LUXURY
ACROSS THE MIDDLE EAST www.chalhoubgroup.com
62 retaiL & LeiSure internationaL MARCH 2019

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