Page 60 - RLI March 2019

RLI unIQue RetaIL concePt us
Everlane wants the right choice to be as easy as putting on a great
T-shirt. That’s why they partner with the best, ethical factories around
7the world. They source only the finest materials and share those sto-
ries with the customer—down to the true cost of every product they make.
It’s a new way of doing things and Everlane calls it Radical Transparency.

eVeRLane

Glossier is an up-and-coming makeup and skincare brand that celebrates
real girls, in real life. Glossier built its lines based on input collected from
cool girls around the world to make beauty products that are relevant and
efficient, and fulfills the desire for light and breathable makeup that is easy
to wear. It is a trendy, fun line that makes women feel cool and effortless.

GLossIeR

Sugarfina has created a new luxury candy market with a uniquely fresh,
fashionable and experiential approach to gourmet confections. The com-
pany is the first-ever “candy store for grownups” with a distinct upscale
positioning targeted to a mid-to-high income adult consumer. They have
created a new market and its shoppers don’t frequent other candy stores.
Shoppers identify the brand as fun, in stark contrast to luxury chocolate
brands, which are generally perceived as stuffy, serious and intimidating.

suGaRFIna

Warby Parker was founded with a rebellious spirit and a lofty objec-
tive: to offer designer eyewear at a revolutionary price, while leading
the way for socially conscious businesses. The company was started
to create an alternative, and by circumventing traditional channels, de-
signing glasses in-house, and engaging with customers directly, Warby
Parker is able to provide higher-quality, better-looking prescription eye-
wear at a fraction of the going price.

WaRBY PaRKeR

60 retaiL & LeiSure internationaL MARCH 2019