Page 27 - RLI July / August 2019

Attention to

Detail “Excellence lies in the passion for

design and love of detail. This is
the phrase we feel summarises
our values as a brand and
international manufacturer of
designer furniture.”

to achieve sustainable growth in all the markets in which they
are present, offering the best service to its customers.
With such a recognisable brand, how does Andreu World
continue to move forward and maintain its position in the market?
“Together with architects and designers, we carefully
analyse how products affect the everyday life, work and
leisure of people. We share ideas and experiences to
develop new designs that contribute functionality and beauty
to all types of environments and projects. We use innovative
techniques and materials combined with our industrial
culture, and that are environmentally, socially and financially
sustainable,” says Lliñares.
According to Lliñares, the company exists in a time where
For over 60 years, Andreu World has worked to create information is constantly communicated to the consumer, and
platforms such as Facebook, Twitter and Instagram greatly
sustainable and innovative designs, providing timeless furniture facilitates the transmission of ideas without the need for
physical presence. The company sees social media as a way
solutions across multiple sectors, needs and uses. Here, RLI to communicate and engage with not only society, but with
sits down with company CEO Jesús Llinares to discover more consumers of the brand and with young, emerging talent.
The company’s vision is based on being able to develop
about the business and what its plans are in the future. and share ideas and experiences for new seating designs and
innovative tables that provide functionality and beauty to all
types of environments and projects around the world, and the
company sees this as a key driver behind its success to date.
t Andreu World, the material of choice is The brand’s recent design-centric roster of activity at So what would Lliñares describe as Andreu World’s ethos
wood; no other material offers so many varying Clerkenwell Design Week was something they were extremely or slogan?
possibilities. After starting out in 1955 as a small proud of. At one of the events, the company’s new Hula stool “Excellence lies in the passion for design and love of detail.
A wood workshop, today the company now was launched; a contemporary height-adjustable stool which This is the phrase we feel summarises our values as a brand
exports 90 per cent of its products across 90 countries. was designed by LAYER Founder Benjamin Hubert. and international manufacturer of designer furniture.”
Over the years the business has had the privilege of Beyond its internationalisation and passion for design, the Looking forward, the business is keen to cement its
furnishing some incredibly impressive locations, from the company has evolved in many ways in recent years. They are commitment to the UK market and continue its collaboration
offices of Google, Twitter and Facebook, to the universities constantly developing the ergonomics of its products, with the with UK designers and architects.
of Princeton and Harvard. As such, they have received some desire to increase comfort and continuously make improvements, “On a daily basis we work with architects and designers to
of the world’s most prestigious international design prizes while advances in research in both the use of materials and develop customised projects that are adapted to the needs of
including the Red Dot Design Award, Best of NeoCon and production processes has reinforced the company’s firm workspaces, hospitality, residential, outdoor, public and private
the Premio Nacional de Diseño (National Design Award). commitment to sustainability, using only sustainable wood with spaces. Our approach to collaborating with British design has
“Andreu World is one of the leading Spanish companies in the FSC certification and from reforested forests. meant that we’ve been able to work hand-in-hand with some
furniture sector and a leader in the export of contemporary design The most recent showroom to open was the London one, of the most important British designers in recent times, such Andreu World’s latest product; the Hula stool,
and avant-garde products,” explains company CEO Jesus Lliñares. which opened during the 2018 edition of Clerkenwell Design as Jasper Morrison and Benjamin Hubert,” explains Lliñares. designed by LAYER’s Benjamin Hubert
“We have 14 showrooms across the world in Europe, North Week. In the next 12-18 months Andreu World is aiming to The focus for Andreu World moving forward is to offer
America and Asia. Our showrooms are situated in Chicago, New continue growing internationally across multiple continents its consumers even greater possibilities and introduce new
York, Washington D.C., San Francisco, Boston, Denver, London, and expand on its commercial presence throughout America, materials in its search for more innovative, sustainable and
Madrid, Valencia, Dubai, Tokyo, New Delhi, Pune and Bangalore.” Europe, the Middle East, Asia and Oceania, all the while trying versatile seating and table designs.

26 RETAIL & LEISURE INTERNATIONAL JULY / AUGUST 2019