Page 51 - RLI December 2019 - January 2020

eVeNt ReView | MAPIC

Rethinking Spaces

and Places

Members of the retail property industry gathered once again in Cannes for the 25th edition
of MAPIC, where this year the driving force behind the event was the evolution of retail
spaces and places – and topics like leisure, innovation and the new retail mix were key talking

points across the three days.

ver 8,200 participants arrived for MAPIC At a panel named ‘How co-working, co-living & Daniel Martinho-Corbishley, CEO of Aura Vision, com- maPiC tO laUNCh leisurUp iN NOVembeR 2020
last month in Cannes, coming from over 80 cultural changes redesign shopping destinations’, Jamie mented in his ‘Innovation Flash Talk’ presentation: “There is The Leisure Day demonstrated that the ability to
countries to take part in the most important Hodari, CEO & Co-Founder of co-working specialist much talk about google analytics for real world shopping incorporate experiences is fundamental not only for retail
Oevent in the retail property calendar. Among Industrious, said: “We’ve found that ground floor office experiences, but what we have to deliver now is more like spaces, but for urban places as well. Following its success, Reed
the participants were over 2,000 retailers, 2,200 developers space now performs much better than the upper floors. superpowers for shopping places”. MIDEM has announced this week the launch of LeisurUp,
and 1,300 investors who reflected, discussed and debated People want to be constantly moving in their life. This a dedicated event welcoming the entire leisure industry in
the ever-evolving retail market. plays so well in a mall setting where people want to do leisURe CReatiNg VibRaNt eNViRONmeNts order to build vibrant live experiences for spaces and places.
their grocery shopping after work, or meet friends for a The new retail mix includes more than just stores – it is very LeisurUp will be a new international two-day event for
New Retail Uses coffee on their lunch.” much about food and beverage, services, beauty and wellness – leisure professionals. Due to take place on 17-18 November
Retail is experiencing a decisive shift, where the very and, not least, leisure. On the eve of MAPIC 2019, the Leisure Day, 2020, in a new exhibition area next to the Palais des Festivals in
definition of the word is being reinvented. With MAPIC 2019, iNNOVatiON a full day of conferences focussed on the integration of leisure in Cannes, the first LeisurUp will be collocated with MAPIC 2020
as the world’s leading retail real estate event, the theme As digital, technology and new uses continue to radically lifestyle destinations. The digital revolution has caused consumer (18-20 November 2020). It will include a dedicated exhibition
‘Retail Remixed: Rethinking Spaces and Places’, provided a change the customer journey, Innovation in Retail was a behaviours to transform; customers are now craving experiences, area, conference programme and networking events.
platform to explore what the new rules of retail are together dominant theme throughout the three days with the MAPIC conviviality, socialisation, education and new discoveries. Speaking of MAPIC 2019, Nathalie Depetro, Director of
with key players from the industry. Innovation Forum, which covered all aspects of innovation Andreas Veilstrup Andersen, Executive Vice President MAPIC, commented: “We are delighted to be launching this
One of the main industry-wide changes that was discussed including location intelligence, omnichannel services, SAAS, of Tivoli Gardens, delivered the keynote speech entitled new, dedicated leisure event in the midst of a seismic shift in the
throughout the conference was diversification in the retail loyalty, customer experience, signage, AI and traffic and per- ‘Leisure: The Cutting Edge of Urban Enchantment’ which industry. This ensures that we are keeping up with trends and
property sector. Shopping places do not just provide shops formance analysis. Global retail property and retail players explored how leisure and entertainment plays a crucial role movements and continue offering the retail real estate industry
and restaurants any more, they also provide services, hotels & were able to find, discuss and seize opportunities that are in the attractiveness of cities. what it wants and needs, and we look forward to welcoming a
apartments, co-working spaces, the coolest cocktail bars and offered by this new retail shift in the bricks and mortar space Veilstrup Andersen told his audience: “It is in the synergies whole new set of players to the inaugural edition in 2020.”
entertainment as well as state-of-the-art fitness and sporting for an omnichannel approach. between retail and experiences that we will find the future
facilities. Resisted for decades, mixed-use has emerged as the The three days allowed key industry players to find solu- integrated business model of shopping. A distinct similarly In 2020, MAPIC Italy and The Happetite (previously MAPIC Food) returns
new norm for modern development and regeneration and tions through innovation, technology, digital transformation between modern retail and attractions is about being to the MiCo Milano Congressi on the 28-29 April, while MAPIC returns for
dominated discussion throughout the event. and engagement to enhance customer services. something much more important: a meeting place”. its 26th edition on the 18-20 November 2020.

50 Retail & leisURe iNteRNatiONal DECEMBER 2019 / JANUARY 2020 DECEMBER 2019 / JANUARY 2020 Retail & leisURe iNteRNatiONal 51