Page 54 - RLI December 2019 - January 2020

Another brand that has joined Gabriela Heart on Madison
Avenue is Sydney-based menswear label Joe Bananas.
Launched in 1986, the high-design boutique is home to the
company’s signature blazers in a wide array of colours and
patterns that caters to the absolute individual that is both a
risk-taker and global traveller.
Brands that began life online but are now making inroads
into the brick-and-mortar world include Canada Goose, which
offers a wide range of jackets, parkas, vests, hats and gloves
and opened its first showroom in New York City in December
2014 before quickly expanding across the country and abroad.
Originating in a third bedroom apartment in Hoboken,
New Jersey, UNTUCKit has grown to operate over 70 stores CANAdA GOOSE
in the US. The brand highlights casual shirts for men that have New Jersey, US
the perfect fit. The brand has since expanded to offer clothes
for women and boys.
Selling primarily online, Everlane is an American clothing retailer
that is headquartered in San Francisco, California and designs
clothes that are ethically made and created to last. Founded in
2010, the brand operates stores in SoHo and San Francisco.
Warby Parker is an American online retailer of prescription
ALLbIRdS glasses and sunglasses that is based in New York City. While it
New York, US
primarily sells its products through its website, it also features
Research from JLL’s ‘United States Construction Outlook Two examples of eatertainment stateside are Starbucks, retail locations in the US and Canada and was launched in 2010.
H2 2019’ highlights three trends affecting the US retail sector: who have recently launched their largest Starbucks Reserve Finally, Allbirds is an American company which uses a
1. Landlords continue to add more non-retail tenants to Roastery to date in Chicago. The world’s largest at 35,000sq direct-to-consumer approach and is aimed at designing
their shopping centres. The share of total shopping centre ft has taken over the long-time Crate & Barrel store inside environmentally friendly footwear. Allbirds’ first shoe was the
space dedicated to non-retail or restaurant tenants has one of downtown Chicago’s most interesting buildings. Wool Runner, which is made from New Zealand superfine
increased from 19.2 per cent in 2012 to 24.5 per cent in A cocktail bar with Chicago-exclusive drinks, barrel-aged merino wool. The company claims to keep the brand as eco-
2018. This shift in the tenant mix is paying off. Shoppers have coffee, Princi’s savory and sweet Italian food, a seasonal friendly as possible and is a certified B Corporation.
increased their visits to fitness & wellness (47 per cent), food rooftop patio, liquid nitrogen gelato, a 56-foot tall cask that “Some brands like Allbirds have taken the US by storm and INNISFREE
& beverage (42 per cent), leisure & entertainment (39 per distributes beans, the Midwest’s first curved escalator, and its are quickly making noise in e-commerce (digitally native) and New York, US
cent) and medical (35 percent) tenants, among others. ability to roast 200,000 pounds of coffee annually are among brick & mortar. Luxury obviously dominates the success trail of
2. Developers are building more mixed-use properties the reasons so many fans were eagerly awaiting its unveiling. most cross border pollination, but there are definitely positive
that combine multifamily with retail and entertainment. This Meanwhile in Disneyland California, the recently launched Star stories outside of luxe to be had,” observes Mike Reilly.
is right in line with what consumers want. Approximately 78 Wars: Galaxy’s Edge is making fans of the sci-fi epic feel the power A unique brand that has been in growth mode since its
per cent of US adults would consider residing in a mixed-use of the force like never before. The park features a host of exciting launch in 2015 is the tech-driven brand b8ta. After opening its
development, mainly because of convenience and time savings. attractions, such as a Millennium Falcon flight simulator and the Rise first store in Palo Alto, the retail-as-a-service company has grown
3. More than 25.3 million square feet of Class A retail of the Resistance trackless dark ride. But a key part of the themed to 16 locations in the US, for further information on this brand,
space is slated to be delivered this year. Of that number, 65.8 experience is the food and drink options available as guests will please see our article on the innovative retailer on pages 18-19.
per cent will be general/freestanding retail, which includes be able to eat and drink at Ronto Roasters, Docking Bay 7 Food “Of course, digitally native brands pushing a four-wall approach
urban projects. Malls comprise 16.7 per cent of the expected and Cargo, and Oga’s Cantina, iconic locations within the cinematic is growing by leaps and bounds as we’ve all seen. The continued
space delivery. In 2020, more than 40 million square feet of universe of Star Wars that fans will be eager to be a part of. desire to fuse on & offline and create a cohesive brand message
Class A retail will be delivered. General/freestanding retail Retail brands that are making waves in the US include new while growing the fan base is still the primary driver toward
delivered will rise by more than 50 per cent, while shopping entrants such as Innisfree, which was launched by the largest double digit comps and sheer evolution,” explains Reilly.
centre deliveries will nearly double. Mall space delivered will skincare and cosmetics company in South Korea, Amore Research undertaken from PWC, explained in their
remain relatively constant. Pacific in 2002. Innisfree has now begun opening stores in ‘Emerging Trends in Real Estate - US & Canada 2020’ highlights
Mike Reilly observes that: “Eatertainment is still absolutely the US and its first two stores are situated in Manhattan. that the shifting retail picture is notably more complex than
growing and evolving with new concepts across all markets Fashion designer Gabriela Hearst last year opened its first flagship other property types. The integration of new concepts, WARbY PARkER
involving a variety of content from axe throwing to mixology store on Madison Avenue, adjacent to the New York institution that formats, channels and inventory management systems all New York, US
lessons to the abundance of dine-in movie theatres. As Americans is the Carlyle Hotel. Previously sold at more than 50 retailers in cloud retail’s future. As a result, traditional shopping centres
continue to eat less and less of their own prepared food, the several countries, the New York store was claimed to be the most are transforming into consumer centres with a new mixture
market for eatertainment concepts shall continue to rise.” beautiful store in the city by lifestyle and fashion magazine Vogue. of uses. The era of “one size fits all” seem to be ending.
Shopping centres now have the ability to become hyper-
EvERLANE customised, due in part to advances in technology. These
New York, US
make it possible to tailor merchandising and engage with
brands, uniquely targeting individual and local preferences.
Cushman & Wakefield’s ‘United States Global Retail Cities
Guide’ concludes that retailers continue to experiment
with formats of every size and shape as they look to better
compete. This even goes for digitally native retailers that are
increasingly going omni-channel as well and opening physical
stores to serve as embassies of their brands.
Retail expansion in the US is currently being driven by
concepts that don’t compete with online retailers, such as food
(grocery or restaurant), entertainment and service-related retail.
One of the hottest trends right now in the restaurant
business, and retail in general, is the food hall. Food halls are
popping up around the US at a breakneck pace; and are
projected to reach over 450 by 2020. JOE bANANAS
New York, US