Page 45 - April 2020

7. rli mosT innovaTive markeTinG CampaiGn

holly niChols
Launching a campaign that encapsulated its brand values, to make a big
noise in a loud world and with a message that conveyed its playful yet au-
thentic attitude, Holly Nichols was created to deliver the news that Har-
vey Nichols has a new first floor. The aims were to engage with a female
audience through Harvey Nichols’ brand values of female empowerment
and to develop brand awareness by staging two high profile PR stunts;
Holly Nichols & Smashing Windows.

red sea mall
In 2019, Red Sea Mall launched its “Key to Surprises” marketing cam-
paign, which was an innovative marketing campaign to engage Red Sea
Mall shoppers in an interactive and fun way by rewarding them on the
spot with a variety of gifts. The mall assigned 300 boxes containing 300
valuable gifts daily for winning participants. The gifts were divided to three
categories with precise value for each category.

sands maCao Fashion week 2019
Sands Macao Fashion Week 19 was created as an integral part of an
ongoing effort to position Sands Shoppes Macao as the capital of fashion
in Macao, to provide unforgettable experiences to the integrated resort
guest, garner maximum media attention and differentiate its integrated
resort offerings in a highly competitive marketplace. The initiative was
aligned with the ongoing efforts for Macao to diversify its offer as the
region continues to receive global awareness.

The Galleria al maryah island
In preparation for the launch of The Galleria’s expansion, a compre-
hensive integrated marketing and communications campaign was neces-
sary to change perception. The purpose of the campaign was to create
a strong and powerful transition in the minds of The Galleria’s existing
luxury consumer as well as exciting and engaging the wider community
with the promise of an exciting mixed-use lifestyle destination that eve-
ryone could enjoy.

X-madrid: The anTimall
X-Madrid is a revolutionary retail concept, barely known in Europe,
designed to respond to new generations of consumers. 60 per cent of
experiences compared to 40 per cent of retail. Thanks to creative ur-
ban content and modern interactivities, X-Madrid has achieved one of
its main objectives, a broad impact on social media and networks, which
make this antimall a cool and reference place.