Page 48 - April 2020

9. rli emerGinG markeT reTailer 10. rli leisUre & hospiTaliTy GroUp

aksal baTTlekarT innovaTive leisUre FranChise
AKSAL BATTLEKART INNOVATIVE LEISURE FRANcHISE
The Aksal retail pole has a consistent and balanced brand portfolio, a BattleKart is a new innovative leisure activity associating karting with
diversified offer that meets the needs of all categories of consumers and augmented reality. Whilst driving a kart, the player is immerged into a
a densified presence in Morocco. The Group’s framework and know-how virtual projected environment. They play as if they were in a videogame.
has convinced an excellent selection of greatest luxury brands to sign The vehicles offer real sensations while interacting with virtual projected
franchise agreements with the company, and Aksal represents in Morocco objects and the opponents: while driving on the projected track boxes
several brands amongst the most prestigious in the world. are projected on the floor. With family, friends or colleagues, BattleKart of-
fers a unique immersive experience with guaranteed excitement and due
to its projected nature; this concept can be easily integrated into shopping
baraka reTail GroUp centres, exhibition halls or other leisure destinations.
Baraka Retail Group was launched in 1979 as a wholesale business that
focuses on optics within our nation. Today, they are proud to be operating
in all of the following: optics, fashion, jewellery, furniture and construction diG iT aTTraCTion
industries. Additionally, the company has expanded its presence within At Dig It children enter an incredible play environment based around
the Middle East. They have over 15 brands that have up to 100 stores in a real working building site. Children will learn how to work together as
Egypt and the GCC. they dig, move, build and create using various means that stimulate their
imagination and provide an active, enriching play experience. Role playing
BARAKA RETAIL GROUP DIG IT ATTRAcTION
in this way develops a child’s problem solving and thinking skills whilst
Greyder teaching them the importance of teamwork. The Dig It brand has instant
Established as a brand in 1994, Greyder has been trying to put its name appeal to children. Dig It takes Dig It’s brand vision of ‘building a brighter
on the world map with its long-standing past and visionary perspective, future’ and turns it into a reality for children in a physical environment.
and they have been progressing to the future with firm steps. Greyder
appeals to every age and style from sports to classics and from heels to
sandals. It puts into action the casual fashion concept and the meeting of kidZania
technology with shoes. KidZania was founded in 1996 by Xavier Lopez Ancona and a group
of fellow Mexican businessman and remains one of the fastest growing
kid’s interactive entertainment brands in the world. It is an interactive kids’
pall mall barbers city combining inspiration, fun and learning through realistic role-play for
Pall Mall Barbers was acquired by Richard Marshall in 2006 whilst it was children aged 1 to 14. The KidZania business model incorporates a Family
still operating from the original 1896 site. Today, the company has eight Entertainment & Learning Center with a Corporate Social Responsibil-
branches across the UK and one branch in Bew York City. Breaking from ity focus. There are currently 27 KidZania locations and the company
the conventional barbershop locations being based in residential areas, Pall welcomes nine million visitors a year, and 83.3 million since its inception.
Mall Barbers are based in professional hubs and campuses in London and
GREYDER KIDZANIA
New York next to the HQs of MasterCard, Facebook, Google, and Visa.
mUseUm oF iCe Cream
Museum of Ice Cream is dedicated to creating spaces that foster imagi-
U.s. polo assn. nation, creativity, and community. We utilise the universal language of ice
U.S. Polo Assn. isn’t just a brand—it’s an experience. When people cream to unite people through fun, play and laughter. Day in and day out
purchase U.S. Polo Assn., you own a piece of the sport of polo. They are we challenge complacency and fear, by providing our guests with the op-
the only brand that is officially part of the United States Polo Association portunity to feel safe and tap into their inner child. Since launch in 2016,
(USPA)—one of the oldest sport governing bodies in the U.S. This is a MOIC has both led and paved the way for the newfound experience
proud distinction that links its illustrious past to a bright future that peo- economy. MOIC is the leading innovator in the fast-growing experiential
ple are an important part of. industry, offering an inclusive way for people to explore, discover and
engage in the world.

pALL MALL bARbERs U.s. pOLO Assn. MUsEUM Of iCE CREAM