Page 12 - November 2020
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middle east            news                                                                                                                                                                inbrief

            UAE HOTEL FIRM ALEPH TO MAKE MIDDLE EAST                                                                           NEW DINING HUB CONCEPT

            DEBUT IN DUBAI IN 2021                                                                                             UNVEILED FOR DUBAI COMPLEX                                             BRUNCH & CAKE TO EXPAND
                                                                                                                                                                                                      Barcelona-based  brand  Brunch  &  Cake  is  set
                                                                                                                                                                                                      to open multiple locations across the UAE and
             UAE-based  independent  hotel  management  company                                                                Bull&Roo  Hospitality  Investments  will                               GCC. They have been operating in Dubai for a
             Aleph  Hospitality  has  announced  its  entry  into  the                                                         launch a 15,000sq ft dining concept in ICD                             year and has enjoyed huge success in this time.
             Middle East market with the signing of its first hotel in                                                         Brookfield Place at DIFC next year.                                    The newest store oepning for the brand will be
             Dubai. The 386-room five-star hotel, located on Sheikh                                                              ICD Brookfield Place, the new 1.1 million                            at The Pointe in Dubai followed by another in
             Zayed Road next to the Museum of the Future, is set                                                               square  foot  office  and  retail  complex  in                         Abu Dhabi.
             to  open  in  the  second  quarter  of  2021  and  will  be                                                       Dubai, has announced the signing of a pre-
             internationally branded.                                                                                          let  agreement  with  one  of  the  emirate’s
              The property will feature a full floor of meeting rooms                                                          leading  food  and  beverage  companies  to                            DUBAI SAFARI PARK RE-OPENS
             as  well  as  two  restaurants,  a  pool  and  spa  facilities.                                                   open a dining and entertainment destination.                           The 119ha site, which is home to almost 300
             The  announcement  comes  as  Aleph  Hospitality  said                                                            Bull&Roo  Hospitality  Investments  will                               animals,  closed  five  months  after  opening  in
             it  is  experiencing  significant  growth  across  its  target                                                    launch  a  15,000sq  ft  concept  in  Dubai                            December  2017. After  a  two-year  expansion,
             geographies in the Middle East and Africa.                                                                        International  Financial  Centre  (DIFC)                               the park has re-opened as the emirate seeks
              Bani Haddad, Founder and Managing Director of Aleph                                                              housing eight home-grown brands.                                       to boost its hard-hit tourism sector amid the
             Hospitality, said: “We are very excited about the signing                                                           The  Guild,  opening  in  2021,  takes                               coronavirus pandemic.
             of the management agreement for our first hotel in the                                                            inspiration  from  a  medieval  asoscialtion
             UAE and look forward to announcing the brand soon.”                                                               of  craftsman  and  merchants  and  will  be
                                                                                                                               home to a dining experience like no other                              E-TAILER GOES LIVE IN DUBAI
                                                                                                                               currently on offer in Dubai.                                           A new UAE e-commerce platform,,
                                                                                                                                                                                                      goes  live  in  Dubai. The  site  offers  a  range  of
                                                                                                                               SULTANATE OF OMAN TO WELCOME                                           merchandise,  including  home  &  housewares
                                                                                                                                                                                                      and childcare products. It also stocks stationery,
                                                                                                                               FIRST IKEA MEGASTORE IN 2022                                           gadgets and toys. The new e-retailer also sells
                                                                                                                                                                                                      a wide range of products targeted at children.

                                                                                                                               The  globally  renowned  furniture  brand,   only  strengthen  the  position  of  Oman
                                                                                                                               IKEA, is all set to open its first megastore in   Avenues  Mall  as  a  premier  shopping   JONES THE GROCER TO GROW
                                                                                                                               the Sultanate of Oman with Oman Avenues   destination  but  also  position  the  mall   Jones the Grocer is set to open its doors at
                                                                                                                               Mall  by  the  first  quarter  of  2022.  The   firmly  as  the  shopping  mall  for  the  whole   Dubai’s newly launched beachfront promenade,
                                                                                                                               announcement comes following the signing   of Oman.”                   West  Palm  Beach,  Palm  Jumeirah  this  month.
                                                                                                                               of  a  development  agreement  between   The  mall  is  operated  and  managed   It will be the brand’s first warerfront cafe and
                                                                                                                               the Al Taher  Group,  a  diversified  business   by  retail  giant  Lulu  Group  International,   will feature a wood-fired oven, a beach lounge,
                                                                                                                               group  in  the  Sultanate,  the  developers  of   one  of  the  largest  mall  operators  in  the   pastry and sandwich counter.
                                                                                                                               Oman  Avenues  Mall,  and  the  UAE-based   MENA  region. The  group  is  spearheaded
                                                                                                                               conglomerate,  Al-Futtaim  Group,  the   by  its  Chairman  and  Managing  Director,
                                                                                                                               IKEA franchisee in Oman as well as other   Mr Yusuffali M.A. The group is a pioneer in   BRAND SECURES INVESTMENT
                                                                                                                               territories like UAE, Qatar and Egypt.  retail  operations  with  Lulu  Hypermarket   Dubai-based  Sweetheart  Kitchen  has  secured
             SEAWORLD ABU  DHABI, THE  UPCOMING TOURIST ATTRACTION WHICH  IS  PART  OF  MIRAL’S AED12BN  INVESTMENT  IN  DEVELOPMENTS  UNDER  CONSTRUCTION,  IS  ON TRACK  FOR                        $17.7M to drive its expansion plans. The delivery
             COMPLETION BY THE END OF 2022. SHEIKH KHALED BIN MOHAMED BIN ZAYED AL NAHYAN, CHAIRMAN OF THE ABU DHABI EXECUTIVE OFFICE, VISITED THE SITE OF THE ATTRACTION   Commenting  on  the  announcement,   being the front runner in the grocery and
             RECENTLY AS IT REACHED 40 PER CENT COMPLETION. IN COLLABORATION WITH SEAWORLD PARKS & ENTERTAINMENT, THE PROJECT WILL BRING THE NEXT GENERATION OF MARINE LIFE   Sheikh  Mohammed  Bin  Saud  Al  Khalili,   department  store  segment  in  the  Middle   only  multi-brand  virtual  kitchen  is  now  set  to
             THEME PARKS TO YAS ISLAND AND WILL BE HOME TO THE UAE’S FIRST DEDICATED MARINE RESEARCH, RESCUE, REHABILITATION AND RETURN CENTRE.  the board member of the Al Taher Group,   East and various other territories.  increase its footprint in the the UAE and Kuwait.
                                                                                                                               said: “We  are  pleased  to  collaborate  with   The  development  of  the  IKEA  store   with further plans to open in Saudi. The Series C
             US FITNESS BRAND TO                                  MOTIONGATE TO ADD                                            Al-Futtaim  Group,  to  bring  the  globally   is  part  of  the  mall’s  redevelopment  and   funding round was backed by strategic investors
                                                                                                                                                                                                      and led by company CEO Peter Schatzberg.
                                                                                                                                                                  transformation  campaign  plans  announced
                                                                                                                               renowned  IKEA  brand  to  Oman Avenues
             GROW IN GULF KINGDOM                                 TWO ROLLERCOASTERS                                           Mall. We believe that IKEA Oman will not   in 2018.

             US-based Xponential Fitness has defied the economic crisis caused   Lionsgate has revealed that the Lionsgate Zone at Motiongate
             by coronavirus to open up six of its boutique studios in Saudi Arabia.  Dubai is expanding with two new rollercoasters inspired by John
              The new opened studios in Riyadh represent the brands - Club   Wick and Now You See Me, launching early next year.
             Pilates, Pure Barre, CucleBar, YogaSix and AKT - and are part of a   The Lionsgate Zone will include the world’s first theme park
             franchise  agreement  signed  last  summer  with  the  Ezdihar  Sports   ride inspired by John Wick, as well as the world’s fastest single-
             arm of Fawaz Abdulaziz Alhokair Company to bring more than 50   car spinning coaster based on the twists and turns of Now You
             Xponential Fitness Studios to the kingdom over the next few years.  See  Me. “This  exciting  expansion  makes  the  Lionsgate  Zone
              The studios are housed inside the brand new Evox Clubs, which   at  Motiongate  Dubai  the  epicenter  of  immersive  blockbuster
             have separate facilities for both men and women - the female side   thrills in the region,” said Lionsgate EVP and Head of Global LBE,
             features all five of the company’s concepts, while the make section   Jenefer Brown.
             features the CycleBar brand.                           John Wick: Open Contract is a 4D free spin coaster and will
              Further plans include the opening of antoher Evox gym in Jeddah   be set over a 310m track. It will reach speends of up to 64km per
             in the first or secnd quarter of next year, with a total of at least ten   hour and deliver up to 2.8 G-force. Meanwhile Now You See Me:                              develop...
             Xponential boutique studios in Saudi by the end of 2021.  High Roller will boast drops, non-inverted loops and Immelmann
              As of 31 August this year, the company Xponential Fitness has over   turn  sections,  with  riders  making  a  full  180-degree  turn  after
             1,600 studios across its eight brands across the world.  entering a half-loop section of the track, followed by a half twist.

        12 RETAIL & LEISURE INTERNATIONAL NOVEMBER 2020                                                                                                                                      NOVEMBER 2020 RETAIL & LEISURE INTERNATIONAL 13
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