Page 18 - December 2020 January 2021

Synonymous

With
Quality

The heritage of Rodd & Gunn dates back to 1946 when its first logo, the English Pointer,
was used on a boutique line of New Zealand made shirts. The current form of the brand

was established in 1987 with the opening of the first standalone store on Queen Street in
Auckland. Here, RLI speaks with CEO Mike Beagley to learn more about the brand and

what the future holds.

he company takes its inspiration from New Due to the current climate and what has happened in 2020,
Zealand’s picturesque landscape and its the company has made wholesale changes and completely
philosophy is to create classic garments imbued altered their approach to every part of the business, which
T with contemporary style that are designed to has made it a stronger and more resilient company.
stand the test of time. The result of this is a range of products “We began this process early,” says Mike Beagley, CEO of
with integrity sewn into every seam and quality garments Rodd & Gunn. “In February we saw the issues first-hand in
which will remain favourites for years to come. Italy and we started preparations to preserve cash and to
For Rodd & Gunn, each and every season presents understand how to survive and more importantly how to
a fresh opportunity to celebrate relaxed living. Next- operate with zero stores open.”
generation fabrics combined with timeless manufacturing Despite the challenging conditions Covid-19 has
techniques produce garments that are as functional as they created, the business still launched its largest and most
are fashionable. expensive location back in June. More than a store, it is a
Today, the company operates around 130 stores and full Rodd & Gunn experience showcasing New Zealand
concessions in New Zealand, Australia, the USA and the with a restaurant, bar and full retail offering across 4,200sq
UK and is famous for traditionally tailored shirts, high quality ft on Auckland’s waterfront.
knitwear, pants, jeans, classic polo shirts, Italian leather shoes, Having only been in the UK for a year, their goal is
bespoke leather luggage and stylish accessories. navigate through the challenges that exist in the country
18 RETAIL & LEISURE INTERNATIONAL DECEMBER 2020 / JANUARY 2021