Page 21 - December 2020 January 2021

Innovation is a constant obsession for the company and increase customer engagement through social channels and
it is something they never stop thinking about. Recently grow their audience. After all #chocolate has 88 million posts
they have been working diligently on switching their recipes on Instagram.
for boxed chocolates to plant-based recipes, all the while Elsarky comments that a key area for the brand is
ensuring there is no compromise on taste. Under its sustainability, this is critical not only to the brand ethos that
Beankind banner that produces vegan products, they are has been built, but also because he feels it is the right thing
currently developing a range of plant-based chocolates, to do. “For us, we work with cocoa companies mostly in
truffles and chocolate snacks not only for vegans, but to try South America that are not only paying a fair price for cocoa
and encourage everyone to increase the amount of plant- but are actively involved in providing agroforestry training,
based food and treats that they try and enjoy. seedling as well as supporting local community projects.”
In addition, they are planning a range of chocolate bars Artisan du Chocolat has enjoyed some great success to date,
that have functional properties. I mean, who wouldn’t want and Elsarky feels this is because of its outstanding innovative
a luxurious chocolate bar that not only tastes great, but also products, the quality of ingredients, exceptional customer
possesses ingredients that plump the skin or rejuvenate you service and remaining true to the values of the brand.
after a long flight?
Finally, they are aiming to bring their hot chocolate to more
consumers. Since their inception in 1999 at Borough market, “Our challenge is to keep up with demand for our
they have been known to serve one of the most indulgent, products and we are addressing this now and we
intense and satisfying hot chocolates on the market. The goal
is make this small luxury available to more customers in the also need to learn to cope with exponential growth
comfort of their own homes by packing it in a format that and to grow our organisation together for
can be suitable for retailers.
So how does the company intend to maintain its niche future success”
position in the market?
“By always creating new products and formats that are not
in the market today and responding to consumer tastes. The
combination of ingredients, taste and functional properties,
where we have already demonstrated success, gives us huge
scope to develop new products and keep the consumer’s
appetite whetted.”
As part of the business’s plan moving forward, they will be
increasingly focusing their efforts in the social media arena
to reach their target audience and share their exciting offers.
With a presence on Instagram and Facebook, they plan to

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