Page 25 - December 2020 January 2021

ADA MALL
Belgrade, Serbia
Away from the retail and leisure sectors, a major project principles. Padoa feels that collaboration is key and that
Design International completed work on Ferrari’s brand- knowledge should be shared with other architects, engineers
new Centro Stile in the heart of their factory compound in and designers who think alike.
Maranello. The Ferrari Centro Stile hosts under one roof the Roberto Sibiano, Director of the Milan office explains: “The
designers of Ferrari, the chassis model laboratories, the tailor- company is driven by passion and by creating breathing spaces
made area and the atelier private viewing rooms. that bring and bond people. We strongly believe in creating iconic
“For us, this experience and project was a turning point. designs where circular economy principles and sustainability are
Learning from the specific attention to detail of Ferrari, we fully embraced. We are agile, fast and experienced and I feel
realised that our half-a-century experience of dealing with these are some of the reasons we have enjoyed success over
brand values and brand interpretation has put us in an excellent the years.”
position when it comes to delivering our creativity to enhance After a challenging 2020, the company still continues to look
the brand qualities of our clients,” Padoa explains. to the future with the appointment of Hearan Kim as Director
In the past year, the company has for the first time entered of their London location to manage and oversee all the design
some Eastern European territories such as Slovenia and Ukraine, managers of its London headquarters.
and they have also re-started projects in countries where they “In Korea we say, ‘you can never cross the ocean until you
were active a few years ago, like Germany and Sweden. Today have the courage to lose sight of the shore’. I believe both in
the most promising territories for the business are the Kingdom courage to accomplish new goals and in team spirit. I am sure
of Saudi Arabia, Egypt, India, China, Mexico and USA. that our talented architects will continue to inspire each other
At its heart, the company strongly believes in passion, in building a better world and it is my prime remit to instigate
research and collaboration. The passion the team has is inspired the strongest spirit Design International is so well known for.”
by curiosity and by the ultimate pleasure of creating places Looking forward to 2021, Padoa believes it will be a year
where people can meet, work, live and interact. Embedded to rethink and rebuild with environmentally sustainable
throughout the firm is a strong sense of research, and through principles that strike a nature between man and nature. “Our
its DI Foundation they have set up a scholarship program that main objective will be reinventing shopping and entertainment
keeps an open dialogue with several universities around the centres and blending them with new hospitality, work and
world that excel in environmental design and circular economy learning functions and services,” Padoa concludes.

ZHuHAI OuTLET MALL MAXIMO SHOPPING CENTrE
Zhuhai, China rome, Italy

DECEMBER 2020 / JANUARY 2021 RETAIL & LEISURE INTERNATIONAL 25