Page 26 - December 2020 January 2021

Caring about

the Customer

A one-stop shop of European cosmetics offering a wide range

of luxury, natural and organic personal care products all made
in Belgium, LeSoie Cosmetics offers affordable luxury alongside elegant and modern shop

designs. Here, RLI speaks with CEO Mohamed Abd El Azeem to learn how the company has
continued to grow in the time since we last spoke and what the plans are for 2021 and beyond.

eSoie Cosmetics comes from the heart of LeSoie designs cosmetics for women, men and kids.
Europe – the Kingdom of Belgium. The company’s Regardless of your age, they have something to nourish your
products are all manufactured in a small town body and make you feel special. Their products are elegant
L that is situated close to the French, Walloon and and handmade in harmony with nature and the environment.
Flemish borders. The company uses only natural ingredients The whole world is the company’s playground, so its
that are environmentally safe. craftsmen search out new components for their cosmetic
The values of the company have roots in the late 19th lines from all around the world. Through Antwerp in
and early 20th century Art Noveau artistic movement, Belgium, one of the busiest ports on the planet, arrive
which brought the natural world back as an inspiration for some of the most exotic ingredients in the world – camel
arts and crafts. Just like 100 years ago, their products are milk, fruit extracts and aromatic oils – which the people at
not only safe and good for the body, but are beautifully LeSoie combine into what guests can now experience by
designed and functional. visiting one of their boutiques.