Page 46 - December 2020 January 2021

Backyard cinema

Meow Wolf in the US is a company unlike any other. technology pushed beyond every limit. From resident shows
Based in Santa Fe, New Mexico, they are an arts and and one-night sensations to Olympic ceremonies, they put
entertainment group established in 2008 as an art collective. the spotlight on a destination, city or country. With ECA2, the
They create immersive and interactive experiences that dreams of guests go far beyond the limits of the imagination.
transport audiences of all ages into fantastic realms of With unequalled passion they break new ground to make a
story and exploration. This includes art installations, video moment last a lifetime. With dazzling stories, technology and
and music production, and extended reality content. They artistry, they connect people and emotions to places.
have new immersive experiences coming. The Kaleidoscape Based in Belgium, BattleKart is an innovative attraction
dark ride is now open in Denver and new Meow Wolf’s are that mixes karting with augmented reality. Whilst driving
launching in Las Vegas in early 2021 and Denver in late 2021. a kart, the player is immersed into a virtual projected
Fans of the Star Wars film-franchise had a dream come environment. More than just racing, it does not focus on
true last year when Star Wars: Galaxy’s Edge launched at the ‘race’ component of traditional karting and caters to a
Disneyland Park at the Disneyland Resort in Anaheim, wider audience that offers a more immersive experience.
California on 31 May and at Disney’s Hollywood Studios With family, friends or colleagues, BattleKart offers a unique
at the Walt Disney World Resort in Orlando, Florida on 29 immersive experience with a guaranteed excitement and
August. These game-changing attractions allow guests to live due to its projected nature; the concept can be easily
out their own Star Wars story, fly the Millennium Falcon and integrated into shopping centres, exhibition halls and other
explore a remote outpost where adventure awaits. Both leisure destinations.
parks include Star Wars: Millennium Falcon – Smugglers An exceptional guest experience has been created by
Run – a simulator ride in which guests pilot the Millennium DyMoRides, The Flying Experience Company who are rolling
Falcon and Star Wars: Rise of the Resistance – a dark ride out the FLYING THEATER ADVENTURES technology to
in which guests are involved in a battle between the First the world of retail and leisure. Its compact system allows
continues on Order and the Resistance. guests to enjoy the feeling of flying and this is achieved by a
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Creating multi-sensory shows across the world, ECA2 standing/semi-prone position of the guests during flight and
build unforgettable memories that are crafted from art and a sophisticated, patented motion-drive-and-control-system.

46 RETAIL & LEISURE INTERNATIONAL DECEMBER 2020 / JANUARY 2021