Page 41 - December 2020 January 2021

For example, the simplest game on offer is Temple of Coins, where through shared play and doing something positive in a world
players run around eating coins and they take it in turns.. Another that has seen a lot of negativity recently. “We want to get people
is titled Harry’s Pub Quiz; where players are asked questions that together, to give them the platform to enjoy themselves and laugh
are situated all around the room and must move around quickly and end the experience with a shared memory that they can hold
to respond. With touch screen technology within the walls, it is onto,” Dean says.
another simple concept but it is one that is incredibly fun. Looking to the future, Dean explains that as the company is
The business is currently in the process of building games for growing very quickly right now, the hiring of great people and the
younger children and incorporating educational content into the right people for the right roles is pivotal and it is something he
platform, combining learning with fun and games. They are also spends a lot of his own time working on. “It is about having a team
designing some ‘choose your own adventure’ style games where of people who will take the initiative and handle the responsibility
players make a series of choices and these selections affect the of making the company better tomorrow than it is today so
game and the experience they have. recruitment is a big focus for me right now.”
When it comes to social media, Dean feels that, whilst they Secondly, he feels that making sure they find high quality venues
retain their own social channels, the most important part is creating in the UK, US and everywhere else is of great importance and
compelling user generated content. “Social media is all about finally is making sure the company has great partners in order to
people posting things that are interesting about themselves that are move forward successfully.
engaging and attract views. Essentially that is what we are trying to “Building a successful company is all about surrounding yourself
do; we are trying to give someone an interesting experience onsite with the right staff, the right venue and the right partners so these
that is then easy to share across social media platforms.” are the things I am focused on at the moment as we try to move
The idea behind the company is to bring people together this business forward into 2021 and beyond,” Dean concludes.
www.electricgamebox.com
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