Page 50 - February 2021
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CANADA GOOSE, SKP MALL  Shopfitting & Design across the world    and brand ethos. The work by Clements Retail, utilising their
      Beijing, China
      Designer: GH+A Design Studios  Taking inspiration from the famous Richard Serra Fulcrum   expert  vision  and  expertise  have  created  a  breath-taking
      Shopfitter: THT     Sculpture  which  is  situated  directly  opposite  the  new   environment that leaves an irrepressible mark on any visitor
      Photographer: Zhong Hai
                          Watches  of  Switzerland  entrance  at  Broadgate  in  London,   who comes to the store.
                          Quadrant Design created a design which echoed the sharp   Without  a  doubt,  Breuninger  –  a  family  run,  traditional
                          angular forms and used this as a design language throughout.   company with 11 department stores and an incomparable
                          The shopfront boasts three elevations, wrapping the entire   selection of  exclusive  labels – is  one of  the biggest names
                          corner of the new Broadgate development. Whilst housing   in  the  fashion  sector.  With  the  spectacular  conversion  of
                          many brands within the Watches of Switzerland store, they   its  Nuremberg  store  by  the  designers  at  blocher  partners,
                          wanted to create a design which would wrap each elevation   it  has  now  made  a  statement  that  can  be  read  as  a  clear
                          together to emphasise the scale of the store and create a   commitment to stationary retail. Instead of presenting wares
                          design which would work in synergy with each of the watch   the  old  fashioned  way,  with  displays  covering  entire  floors,
                          brands own unique identity. Inspired by the intricate workings   the interior designers decided to create many small (brand)
                          of a watch strap, they created a fret cut pattern for a high-  worlds on both the basement and ground floor levels. The
                          level uniform treatment which not only wrapped the store   spaces are reminiscent of pop-ups and help guide the flow
                          but also provided a privacy screen to the first floor which   of customers. A minimalistic design in the shoe department,
                          accommodates a VIP lounge.                   for example, is accentuated with an iconic staging of sneakers:
                           RS No. 9 is more than just a retail space, it is the ultimate   From the basement to the upper floor, a rough metal grid
                          fan experience, designed to immerse the customer in all that   serves as a vertical development point and as a presentation
                          is The  Rolling  Stones.  Designed  by  GH+A  Design  Studios   surface for the shoes. The futuristic impression of the shoe
                          with fit-out work completed by Clements Retail, RS No. 9 is   department, which covers 700sq m and includes such luxury
                          located within a protected heritage building. Inside, the store   brands as Givenchy, Balenciaga and Chloé, is underscored by
                          comes to life with a full height multimedia video wall inspired   the insertion of a stainless steel floor.
                          by The Rolling Stones latest No Filter Tour stage set. In the   Sportswear giant Nike sets a new landmark in Paris with
                          windows is an art installation of a soundwave representing the   its first House of Innovation in Europe, situated in the iconic
                          first verse of the iconic song ‘Paint It Black’. The black theme is   79 Avenue des Champs-Élysées – also dubbed as the most
                          continued throughout the store with a muted palette of black   beautiful  Avenue  in  the  world.  The  building  is  the  most
                          and dark grey tiles, wood and metal accented by pops of the   expensive  real  estate  in  Paris  according  to  forbes.com.  It
                          iconic Rolling Stones red. The exposed ceiling is painted out   covers 83,000sq ft, a total of eight floors of which four are
                          black and the concrete floor creates drama and serves as a   dedicated to retail. It also includes a showroom level as well
                          neutral backdrop to the product.             as an executive top level office floor. The roof top offers the
                           Last year Versace once again turned to fit-out specialists   most amazing views of the Arc de Triomphe and the Eiffel
                          Clements Retail to ensure that the Woman Boutique in the   Tower. The design by umdasch The Store Makers has been
                          world  famous  Harrods  was  ready  to  wow  its  discerning   built to “learn and evolve from the findings of its previous
                          customers as the doors reopened in late spring. From the   stores”. The Paris House of Innovation and focusses on four
                          exquisite  design  through  to  the  luxurious  fittings,  every   areas  -  uniting  shopping,  serving  women,  creating  more
                          element  in  the  boutique  perfectly  complement  each  other   opportunities for kids to get active, as well as offering a more
                          and are in harmony with Versace’s outstanding Italian couture   seamless end-to-end consumer experience.

        50 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2021
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