Page 50 - February 2021
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CANADA GOOSE, SKP MALL Shopfitting & Design across the world and brand ethos. The work by Clements Retail, utilising their
Beijing, China
Designer: GH+A Design Studios Taking inspiration from the famous Richard Serra Fulcrum expert vision and expertise have created a breath-taking
Shopfitter: THT Sculpture which is situated directly opposite the new environment that leaves an irrepressible mark on any visitor
Photographer: Zhong Hai
Watches of Switzerland entrance at Broadgate in London, who comes to the store.
Quadrant Design created a design which echoed the sharp Without a doubt, Breuninger – a family run, traditional
angular forms and used this as a design language throughout. company with 11 department stores and an incomparable
The shopfront boasts three elevations, wrapping the entire selection of exclusive labels – is one of the biggest names
corner of the new Broadgate development. Whilst housing in the fashion sector. With the spectacular conversion of
many brands within the Watches of Switzerland store, they its Nuremberg store by the designers at blocher partners,
wanted to create a design which would wrap each elevation it has now made a statement that can be read as a clear
together to emphasise the scale of the store and create a commitment to stationary retail. Instead of presenting wares
design which would work in synergy with each of the watch the old fashioned way, with displays covering entire floors,
brands own unique identity. Inspired by the intricate workings the interior designers decided to create many small (brand)
of a watch strap, they created a fret cut pattern for a high- worlds on both the basement and ground floor levels. The
level uniform treatment which not only wrapped the store spaces are reminiscent of pop-ups and help guide the flow
but also provided a privacy screen to the first floor which of customers. A minimalistic design in the shoe department,
accommodates a VIP lounge. for example, is accentuated with an iconic staging of sneakers:
RS No. 9 is more than just a retail space, it is the ultimate From the basement to the upper floor, a rough metal grid
fan experience, designed to immerse the customer in all that serves as a vertical development point and as a presentation
is The Rolling Stones. Designed by GH+A Design Studios surface for the shoes. The futuristic impression of the shoe
with fit-out work completed by Clements Retail, RS No. 9 is department, which covers 700sq m and includes such luxury
located within a protected heritage building. Inside, the store brands as Givenchy, Balenciaga and Chloé, is underscored by
comes to life with a full height multimedia video wall inspired the insertion of a stainless steel floor.
by The Rolling Stones latest No Filter Tour stage set. In the Sportswear giant Nike sets a new landmark in Paris with
windows is an art installation of a soundwave representing the its first House of Innovation in Europe, situated in the iconic
first verse of the iconic song ‘Paint It Black’. The black theme is 79 Avenue des Champs-Élysées – also dubbed as the most
continued throughout the store with a muted palette of black beautiful Avenue in the world. The building is the most
and dark grey tiles, wood and metal accented by pops of the expensive real estate in Paris according to forbes.com. It
iconic Rolling Stones red. The exposed ceiling is painted out covers 83,000sq ft, a total of eight floors of which four are
black and the concrete floor creates drama and serves as a dedicated to retail. It also includes a showroom level as well
neutral backdrop to the product. as an executive top level office floor. The roof top offers the
Last year Versace once again turned to fit-out specialists most amazing views of the Arc de Triomphe and the Eiffel
Clements Retail to ensure that the Woman Boutique in the Tower. The design by umdasch The Store Makers has been
world famous Harrods was ready to wow its discerning built to “learn and evolve from the findings of its previous
customers as the doors reopened in late spring. From the stores”. The Paris House of Innovation and focusses on four
exquisite design through to the luxurious fittings, every areas - uniting shopping, serving women, creating more
element in the boutique perfectly complement each other opportunities for kids to get active, as well as offering a more
and are in harmony with Versace’s outstanding Italian couture seamless end-to-end consumer experience.
50 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2021

