Page 51 - February 2021

RS No. 9,
The Canada Goose experiential “Northward” Concept Breitling’s heritage but also adds an upbeat, cool and informal London, UK
Store brings the Canadian arctic landscape to Beijing’s vibe within a contemporary design palette. The aim was to Designer: GH+A Design Studios,
exclusive Shin Kong Place (SKP Mall). The given retail space build an interior that blends the heritage of innovation and Shopfitter: Clements Retail
is a complex, unusual shape, which inspired the design design with inclusive luxury. Breitling, being a well-known
philosophy of dropping an organic rock formation into luxury brand, came with complex and detailed fixtures and
the provided footprint. Traditional retail parameters were furniture, which had to be executed precisely. The project
intentionally ignored by GH+A Design Studios, they instead features a blend of wood and metal, which is in line with
created a sculptural expression of the Canada Goose Breitling’s corporate colour scheme. umadasch The Store
brand that stands out among the other retailers. Inspired Makers were also involved in the manufacturing and
by the jagged ice and rock of the Canadian Arctic, the installation of the store front’s digital wall screen.
store features organic faceted walls composed of trowelled Back in September, technology manufacturer Apple
concrete panels. Black niches frame and highlight the curated revealed its spherical Apple Marina Bay Sands store in
product offering. Anchoring the space is the ceiling art Singapore designed by architecture studio Foster + Partners,
installation “Northward”, which was created by Shanghai- which it describes as its “most ambitious retail project”.
born Chinese-American artist Juju Wang. The purpose of Built in Singapore’s Marina Bay alongside the Moshe
the store is to amplify the Canada Goose brand story within Safdie-designed Marina Bay Sands hotel, the Apple Store is
the competitive retail landscape of Beijing. SKP Mall blurs the completely surrounded by water. Accessed via a 45-metre-
lines between a shopping destination and an art gallery, and long underwater tunnel from the nearby shopping complex,
the “Northward” Concept Store exemplifies this directive. the store is surrounded on all sides by the bay – creating
An exclusive industrial building in a dynamic city of the the impression that it is floating. The store’s main space is an
mid-twentieth century serves as the setting for the new open-plan area within the 30-metre-diameter, self-supporting
store presentation by Breitling. Located in Mirdif City glass and steel dome. The structure is made from 114 pieces
Centre, Dubai, UAE, umdasch The Store Makers were of glass with 10 narrow, steel vertical mullions for structural
asked to execute and refurbish Breitling’s new ‘urban loft’ support. Customers within the store will have 360-degree APPLE SToRE
design concept. The redesigned boutique not only maintains views across the Marina Bay to the surrounding city. Marina Bay Sands, Singapore
Designer: Foster + Partners