Page 28 - April 2021

Here Comes

The Boom

With venues that are full of crazy games combined with exquisite
tasting street food, Instagrammable cocktails and its own Boom: Battle Beer,

a trip to Boom: Battle Bar is an experience unlike any other. Here, RLI catches
up with Founder & CEO Elliott Shuttleworth to learn more about the concept.

f anyone is looking for a night out with a was one of ‘adversity creates opportunity’, and the situation
difference, then Boom: Battle Bar is the place to has fundamentally altered some of their key stakeholder
go. With games such as Bavarian Axe-Throwing, relationships and allowed them to garner better, faster
I Crazier Golf, Electric Darts, Shuffleboard, Beer deals than ever possible in a pre-Covid-19 landscape.
Pong, Skeeball and Boom: Battleground and with sites Not letting the events of the past 12 months hold
in Cardiff, Eastbourne, Lakeside, Liverpool, Norwich, them back, they have instead used the quieter lockdown
Oxford and Wandsworth across the UK, Boom: Battle periods to plan sufficiently for when the opportunity to
Bar is the perfect place for dates, mates, work meet-ups reopen arises, and this date is now on the horizon.
and family nights out. “The feedback we’ve had from our first locations has
“Our first site opened in Norwich last summer, and this been brilliant and later on this year we’ll be opening
was at a time when the country was only just coming out of Oxford Street, The O2 Arena, Leeds, Swindon, Manchester,
lockdown, so we were ecstatic to see just how welcoming Glasgow, Aberdeen. Edinburgh and around 10 to 15 more
the community was for something different like us and that we’re soon to announce.”
how well received we were by customers who trusted us The entire business model of the brand is focused on
to offer them a safe and fun time rather than just sticking consumer experience. Their focus right now is on three
to what they knew,” explains Elliot Shuttleworth, Founder areas: playability, happiness and loyalty. Shuttleworth
& CEO of Boom: Battle Bar. explains that these may change as the company grows,
Despite the effects and difficulties that Covid-19 has but keeping customers at the core of what they do will
presented to every company, the Boom: Battle Bar stance not as they continue to move forward.

28 RETAIL & LEISURE INTERNATIONAL APRIL 2021