Page 30 - April 2021

CUSTOMER ENGAGEMENT & LOYALTY PROFILE | CONIQ

Delivering Game-Changing

Innovation

Coniq leads the world in providing shopping engagement
and loyalty solutions for the most advanced retail
destinations. In this interview, RLI speaks with Coniq

CEO Ben Chesser to learn more about this unique
company and what exactly it offers its clients.

aving grown from working with SME companies, What we bring to the table is a readymade technology
such as its first client, Byron Burgers, Coniq platform,” Chesser explains.
now works predominantly in the shopping Despite the past year being difficult, Coniq has discovered
Hmall industry and its digital platform enables a silver lining as the retail sector has moved on and advanced
entire organisations to connect with and engage customers greatly in the past year, so they have invested a lot in product
in-store and online across multiple touchpoints. innovation. Their IQ platform has advanced what would be
“In terms of sectors our focus is very much on shopping the equivalent of three to four years in less than one.
retail destinations so shopping centres, city centres, airports, Back in October last year, the company invented the
anywhere where you’ve got a collection of brands together,” concept of ‘Geo-Loyalty’, which Chesser says is a result of
explains Ben Chesser, CEO of Coniq. “But we are also the Covid-19 situation. It was designed to really help retailers
moving quite rapidly into pure retail as well, so we have in and retail destinations understand where people are, and if
a way come full circle back to working with restaurants and they are interacting with them physically or digitally. So Geo-
high-street retailers.” Loyalty is a system for rewarding customers based on their
What the business offers its clients is ‘The Total Engagement physical location.
Platform’, which is essentially out of the box solutions for “So if I go into a mall, even if I don’t shop necessarily, the
creating great customer experiences that they believe will Geo-Loyalty programme can recognise that and reward me
then in turn create loyalty and data for businesses. for that. It is this idea of recognising and rewarding physical
“You have got to give the customer a great experience, presence in a location and not just their spend amount.”
something that they find interesting and compelling and Speaking about Coniq’s Total Customer Engagement and
then they will give you their loyalty and you can track Loyalty Platform, Chesser explains that it is an end-to-end
and measure the value of their loyalty which in turn gives platform so the customer experience can be completely
you data to really understand who your customers are joined up. Whether it is in-store interaction, the use of a
and how they are behaving and what motivates them. mobile app or even shopping online, he feels it should all be

30 RETAIL & LEISURE INTERNATIONAL APRIL 2021