Page 31 - April 2021

joined up as far as the consumer is concerned because it’s points with their clients that currently have closures or
the same brand delivering the same services and products restrictions on trade, who want to invest really heavily
to the end consumer. and move really quickly when restrictions are lifted. In
“At its heart, it’s a loyalty engine so that we can reward addition, a massive focus for the company is expansion
people, we can encourage good behaviour and we can into the US and the Middle East because those markets
give our most loyal and valued customers a really tailored are less affected by lockdowns as parts of Europe are.
experience. It is fully integrated with platforms like mobile So what does Chesser feel is the greatest challenge
apps, e-commerce websites, but it is also integrated into currently facing Coniq moving forward?
the POS systems in-store so that we can track transactions “The speed of growth we are experiencing for sure. The
in-store as well. So it gives the client the ability to have full industry is changing very fast and the industry experts and
end-to-end total coverage of the customer experience our clients expect huge amounts of innovation because
and it gives the consumers a really joined-up, seamless suddenly we have to have e-commerce propositions joined
experience with your retail destination.” up to physical ones which was not needed previously. So
The core products from Coniq are the IQ Reach, IQ the challenge for us is hiring really great people, I want to
Connect and IQ Engage platforms. These were all born create a bigger and bigger team but keep the passion and
out of what the company has completed with malls expertise with the company as it grows.”
over the years and what they have learnt- in that not “At the end of the day for us, it’s about really
only do different clients have different needs, but even delivering game-changing value to our clients, we’re
within a single client, if they’ve got a large portfolio, not doing stuff just to win prizes in innovation, and
some sites will need a more sophisticated technology we’re doing things to actually and actively change the
solution than others. industry,” Chesser concludes.
Looking ahead to the rest of this year and next, Coniq To learn more about Coniq visit
are working to put in place really good digital touch

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