Page 49 - May2021

as well as more traditional pub games such as pool. One of The numerous sources of revenue these Eatertainment venues
Cages’ biggest successes has been its ability to generate repeat can access is why they offer both operators and landlords
business by building sports leagues so that competing teams great opportunity. If a customer is prepared to pay for both
frequent the venue on a weekly basis to play one another in the experience itself and F&B, then spend per head is greatly
Integrating F&B & entertainment concept with the game of darts as the central attendance from non-participants – friends and family who are
increased. Additionally, these types of businesses encourage
ongoing competitions.
Some readers may have come across Flight Club, a social
keen to watch and enjoy the atmosphere, if not actually do the
experiences themselves. These people will typically still want to
experience. With venues in London, Manchester, and
eat and drink.
Birmingham and now also in the US in Chicago and Boston,
Most landlords these days have internal targets to meet as
Flight Club has successfully taken what has for a long time been
Entertainment a popular pub game for enthusiasts, and revolutionised it for it relates to entertainment and F&B occupancy. Usually, a
percentage of the floor space will have been set aside for each
the wider market, enabling occasional players and never-played-
before guests to book semi-private Social Darts areas for fun
and the leasing team will be expected to meet these targets.
games with friends and colleagues, complete with patented digital
Eatertainment businesses offer the opportunity to kill two birds
with one stone. Revenue generation from the F&B sector per
scoring technology, action replays and plenty of Instagrammable
moments in spectacular settings. Each semi-private area has
from entertainment-only experiences. Eatertainment businesses
space for food and drinks, meaning groups of up to 20 can play square metre is also typically higher than what can be achieved
in their own space, whilst still soaking up the atmosphere of therefore can help landlords achieve targets of space leasing for
the venue. entertainment without compromising revenue generation linked
to turnover rents.
Cages, Flight Club
Shanghai, China Leeds, UK

Surf House,
Helsinki, Finland
MAY 2021 RETAIL & LEISURE INTERNATIONAL 49