Page 10 - June 2021

americas news

M&MS GOES BIG WITH ITS NEW STORE AT

THE MALL OF AMERICA

Shoppers are being offered more than candy at the new store at Mall
of America. The 24,000sq ft store is designed to immerse visitors
in the iconic M&M’s brand, which is owned by MarsWrigley and is
celebrating its 80th anniversary.
The colourful space is filled with interactive experiences - many
unique to the location - that allow visitors to leave with digital
dowloads. The store also pays homage to the Minnesota culture and
includes specially branded Minnesota-themed M&M’s products.
Elements at the new store include an experience called “M&M’s
Sweet Moves,” where visitors can express their personality through
colour, sound and movement. Store goers can also visit “Peanut
Peak,” a rooftop celebration of the local landscape inspired by the
gorgeous Minnesota views.
The store also features such signature M&M’s store favourites as
a personalisation station, “Wall of Chocolate,”custom M&M’s and
finally a wide array of exclusive merchandise for guests to browse.

AS AMAZON OPENS ITS FIRST EAST COAST AMAZON FRESH BRICK-AND-MORTAR GROCERY STORE, THE OMNI-CHANNEL GIANT IS ALREADY HIRING FOR THE SECOND. AMAZON OFFICIALLY
OPENED ITS FIRST AMAZON FRESH LOCATION ON THE EAST COAST, AND 13TH OVERALL, IN FRANCONIA, VIRGINIA, ON THURSDAY 27 MAY. THE APPROXIMATELY 30,000SQ FT STORE WILL
SERVE THE GREATER WASHINGTON D.C. AREA. IN ADDITION, AMAZON IS NOW HIRING FOR ITS SECOND EAST COAST AMAZON FRESH STORE, WHICH WILL ALSO SERVE THE GREATER
WASHINGTON D.C. AREA, IN CHEVY CHASE, MARYLAND. AMAZON HAS NOT YET RELEASED THE STORE’S DIMENSIONS OR REVEALED AN OPENING DATE.

CANADA GOOSE TO OPEN SCHEELS ALL SET TO
NEW SNOW ROOM ENTER ARIZONA

The upscale Canadian outerwear brand will make its California Scheels is renovating and expanding a former Nordstrom location
debut at the South Coast Plaza Mall, in Costa Mesa. The location will for its first-ever store in Arizona.
feature Canada Goose’s first-ever “snow room” in the US. The sporting goods chain, known for its supersized stores
The room, the next-generation version of Canada Goose’s cold that combine retail and entertainment, will open a 220,000sq ft
room, offers a daily snowstorm with temperatures reaching as low location at Macerich’s Chandler Fashion Center, in the Phoenix
as -10°F. It replicates various conditions so that customers looking to suburb of Chandler. The two-level store is slated to open in fall
buy a winter jacket can test it under even the most challenging Artic 2023. This upcoming new Scheels location will combine family-
conditions. The snow room’s environment is inspired by the climate friendly attractions with 75 specialty shops featuring a wide variety
of Churchill, Manitoba, known as the Polar Bear capital of the world. of clothing, footwear and home décor. The attractions will include
This store will carry the full Canada Goose collection specific for a 16,000-gallon saltwater aquarium, a wildlife mountain, Fuzziwig’s
the Southern California lifestyle, inclusive of lightweight down styles, Candy Shop and a restaurant that will feature interactive arcade
rain and wind gear, knitwear and more for men, women and children. games and sports simulators.
Canada Goose continues to transform its business and ensure “After studying the Phoenix market for several years, we
its commitments are embedded across its operations, including its are pleased to announce the first Scheels location is coming to
goal of achieving net-zero carbon emissions, going plastic-free and Arizona,” said Steve M. Scheel, CEO, Scheels. “We are thrilled to
integrating recycled and organic fibres into all of its products. be part of Chandler Fashion Center.”

10 RETAIL & LEISURE INTERNATIONAL JUNE 2021