Page 10 - June2021
P. 10

americas               news






            M&MS GOES BIG WITH ITS NEW STORE AT

            THE MALL OF AMERICA


             Shoppers are being offered more than candy at the new store at Mall
             of America. The 24,000sq ft store is designed to immerse visitors
             in the iconic M&M’s brand, which is owned by MarsWrigley and is
             celebrating its 80th anniversary.
              The colourful space is filled with interactive experiences - many
             unique  to  the  location  -  that  allow  visitors  to  leave  with  digital
             dowloads. The store also pays homage to the Minnesota culture and
             includes specially branded Minnesota-themed M&M’s products.
              Elements at the new store include an experience called “M&M’s
             Sweet Moves,” where visitors can express their personality through
             colour,  sound  and  movement.  Store  goers  can  also  visit “Peanut
             Peak,” a rooftop celebration of the local landscape inspired by the
             gorgeous Minnesota views.
              The store also features such signature M&M’s store favourites as
             a  personalisation  station, “Wall  of  Chocolate,”custom  M&M’s  and
             finally a wide array of exclusive merchandise for guests to browse.



























             AS AMAZON OPENS ITS FIRST EAST COAST AMAZON FRESH BRICK-AND-MORTAR GROCERY STORE, THE OMNI-CHANNEL GIANT IS ALREADY HIRING FOR THE SECOND. AMAZON OFFICIALLY
             OPENED ITS FIRST AMAZON FRESH LOCATION ON THE EAST COAST, AND 13TH OVERALL, IN FRANCONIA, VIRGINIA, ON THURSDAY 27 MAY. THE APPROXIMATELY 30,000SQ FT STORE WILL
             SERVE THE GREATER WASHINGTON D.C. AREA. IN ADDITION, AMAZON IS NOW HIRING FOR ITS SECOND EAST COAST AMAZON FRESH STORE, WHICH WILL ALSO SERVE THE GREATER
             WASHINGTON D.C. AREA, IN CHEVY CHASE, MARYLAND. AMAZON HAS NOT YET RELEASED THE STORE’S DIMENSIONS OR REVEALED AN OPENING DATE.

             CANADA GOOSE TO OPEN  SCHEELS ALL SET TO
             NEW SNOW ROOM                                       ENTER ARIZONA



             The  upscale  Canadian  outerwear  brand  will  make  its  California   Scheels is renovating and expanding a former Nordstrom location
             debut at the South Coast Plaza Mall, in Costa Mesa. The location will   for its first-ever store in Arizona.
             feature Canada Goose’s first-ever “snow room” in the US.   The  sporting  goods  chain,  known  for  its  supersized  stores
              The room, the next-generation version of Canada Goose’s cold   that combine retail and entertainment, will open a 220,000sq ft
             room, offers a daily snowstorm with temperatures reaching as low   location at Macerich’s Chandler Fashion Center, in the Phoenix
             as -10°F. It replicates various conditions so that customers looking to   suburb of Chandler. The two-level store is slated to open in fall
             buy a winter jacket can test it under even the most challenging Artic   2023. This  upcoming  new  Scheels  location  will  combine  family-
             conditions. The snow room’s environment is inspired by the climate   friendly attractions with 75 specialty shops featuring a wide variety
             of Churchill, Manitoba, known as the Polar Bear capital of the world.  of clothing, footwear and home décor. The attractions will include
              This store will carry the full Canada Goose collection specific for   a 16,000-gallon saltwater aquarium, a wildlife mountain, Fuzziwig’s
             the Southern California lifestyle, inclusive of lightweight down styles,   Candy Shop and a restaurant that will feature interactive arcade
             rain and wind gear, knitwear and more for men, women and children.  games and sports simulators.
              Canada  Goose  continues  to  transform  its  business  and  ensure   “After  studying  the  Phoenix  market  for  several  years,  we
             its commitments are embedded across its operations, including its   are pleased to announce the first Scheels location is coming to
             goal of achieving net-zero carbon emissions, going plastic-free and   Arizona,” said Steve M. Scheel, CEO, Scheels. “We are thrilled to
             integrating recycled and organic fibres into all of its products.  be part of Chandler Fashion Center.”


        10 RETAIL & LEISURE INTERNATIONAL JUNE 2021
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