Page 12 - June 2021

middle east

RETAILERS REVEALED BY DEVELOPER AT ABU

DHABI’S FIRST URBAN LIFESTYLE PARK

Imkan, the UAE-based real estate developer, has
announced new retailers that will set up shop in Sheikha
Fatima Park, a public recreation and leisure destination
in Abu Dhabi that is due to officially open later this year.
Set in the heart of the community of Khalidiya Abu
Dhabi, the park that historically catered solely to women
and children has been redeveloped into the Emirate’s
first urban lifestyle park with an overarching theme of
active wellness.
Allocating approximately 10,000sq m to retail spaces,
the first round of confirmed new retailers include
Dialogue Concept Store, Sola Café, Seven Dawgs, La
Patchouli Café, Acai Ko Café, Crank, My Nursery, Teela
House, Chocolate Republic and Crunch and Munch.
Bellacure Beauty Centre, Momentum, Social
Restaurant, Coal Steakhouse and a branch of Commercial
Bank International will also open later this year.

THE PERFORMANCE BRAND IS THE LATEST TO JOIN A HOST OF OTHER BRANDS IN THE MIDDLE EAST REGION WITH THEIR NEW FLAGSHIP STORE LAUNCH IN DUBAI MALL. THE PROJECT
WAS LED BY GLOBAL RETAIL DESIGN CONSULTANCY GREEN ROOM, WHO HAVE ALSO WORKED ON PROJECTS WITH PUMA, NIKE, ADIDAS, ASICS AND NEW BALANCE. BUILDING ON UNDER
ARMOUR’S BRAND HOUSE CITY CONCEPT, THE PARTNERSHIP HAS RESULTED IN THE CREATION OF A FULLY-FLEDGED FLAGSHIP STORE CONCEPT, WHICH NOW MARKS THE BRAND’S MOST
PREMIUM FLAGSHIP EXPRESSION TO DATE. THE STORE MAKES DIRECT USE OF INFORMATION FROM NUTRITIONISTS, COACHES AND PARTNERS TO CONNECT WITH CONSUMERS.

ALHOKAIR SIGNS DEAL TO ANTHROPOLOGIE OPENS
BRING FNAC TO KINGDOM FIRST UAE STORE

Fawaz Abdulaziz Alhokair Co, the Saudi-based franchise retailer, has The US premium lifestyle brand has chosen The Dubai Mall for its
signed an agreement with European electronic and cultural retailer, first outpost in the UAE. The US label is known for its bohemian
Fnac Darty to expand into the Gulf kingdom. Set to open its doors wear and eclectic home décor and the new store will house
in 2022, the first Fnac store in Saudi Arabia will showcase multi- a wide selection of womenswear, home décor, furniture and
brand consumer electronics, household appliances, stationery, books, accessories. Alongside this, the store will feature a collection of
cultural and lifestyle products. pieces that are available exclusively to local customers. These will
Globally, Fnac Darty operates 908 stores, including 346 franchises include a range of embroidered silk headbands that are available
around the globe. Last year, the company reported global revenues in different collections, as well as headbands from global brands
of over $8.9bn, with online sales accounting for 31 per cent of the including Blossom and Aria Silk.
Group’s turnover. Fnac Darty’s franchise deal with Alhokair is the “Art and creativity occupy an important role at Anthropologie.
first move into the Saudi market, a statement said. It serves as a foundation for the brand, informing everything from
Marwan Moukarzel, CEO of Fawaz Abdulaziz Alhokair Co, said: buying and design, through to visual display. Coming to a vibrant
“The European retailer’s strategic focus on building a strong customer city like Dubai feels like a natural fit. Our signature style and
base with evolving experiences around electronics, multimedia and individuality appeals to the Emiratis’ customer, so it seems an
lifestyle categories, is a major milestone in Alhokair’s journey to obvious next step to be expanding our store portfolio to the
become the lifestyle retail partner of choice in Saudi Arabia.” UAE,” said Matt Hilgeman, MD, Anthropologie International.

14 RETAIL & LEISURE INTERNATIONAL JUNE 2021