Page 20 - June 2021

Bluewater Showroom, Kent, UK

Be Your Best Self

Peloton uses technology and design to connect the world through
fitness, empowering people to be the best version of themselves
anywhere, anytime. Here, RLI sits down with Kevin Cornils,
Managing Director, International to discuss how the company
has overseen a meteoric rise in recent times and how it will
sustain this growth in the future in these unusual times for the
retail industry.

he idea behind the business was to bring together the “During the pandemic, we have had to adapt in many ways, from
best talent in technology, hardware and production how our teams interface with Members to how we produce content
to accomplish an ambitious goal of bringing the and deliver our products,” explains Kevin Cornils, Managing Director,

Tcommunity and excitement of boutique fitness into International. “From a retail perspective, when our showrooms were
the home. closed during the second lockdown in November 2020, we pivoted
The company currently has over 115 retail showrooms across the and began offering virtual appointments so that prospective new
UK, US, Germany and Canada, and plans are in place to roll out more Members still had a way to see our products and ask our retail team
in the coming months. Since the launch of the concept in the UK in questions about both our products and content offering. Ultimately
2018, they now have 20 showrooms in the country, with six of the we hope to have had a positive impact on our Members’ lives,
units located in London. while helping them to focus on their physical, mental and emotional
Kings Road Showroom, London, UK Spitalfields Showroom, London, UK

54 RETAIL & LEISURE INTERNATIONAL APRIL 2021