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wellbeing during a time when everyone needs it most.” group fitness classes into the home, so you can access the classes
A new showroom was launched in Bath on 12 April this year, which anytime, anywhere.”
allows even more consumers in the UK to experience the Peloton Through its nine years of operation, Cornils and the team have
range of connected fitness products in person and learn more about found that their Members have fallen in love with the brand because
the brand. The site is located in SouthGate Bath and is set over two they really enjoy the motivational, high-quality workouts with their
floors that incorporate five private trial rooms, as well as a main area great instructors. Many people today are time poor so the ability to
all set up for personalised demonstrations. Store guests can also shop fit a Peloton workout in anytime, anywhere is something customers
the latest Peloton apparel. really appreciate.
As for new openings, a new showroom will launch in Edinburgh “Our mission is to empower people to be the best version of
within the upcoming St James Quarter. There will also be a new themselves. We’re living in a time now where people are much
studio on Floral Street in Covent Garden, which will broadcast live more focused on incorporating health and wellness into our lives, in
classes across European time zones. Finally, this year will mark the whatever form that takes. We feel we can be an integral and proud
brands launch into Asia-Pacific with the introduction of the original part of that change. Peloton has always been about enabling you
Peloton Bike, the Peloton Bike+ and the Peloton App into Australia. to work fitness into your busy daily life to stay both physically and
For Peloton, technology is at the heart of everything they do and mentally fit,” explains Cornils.
is their key differentiator. The R&D team is always working on ideas, The company believe that Peloton offers its Members a world-
with many of their latest features being launched based solely off of class combination of best-in-class hardware, software, content and
Member feedback. Ultimately, the guiding light for the business is community. The company began with just the Peloton Bike but today
ensuring that Members have the best experience possible. there are multiple entry points for new Members. While current
“Community is at the centre of the Peloton offer and our Members Members now have access to thousands of studio-style classes with
forge strong connections on the Peloton platform and on social world-class instructors across different disciplines such as indoor
media. We have an incredibly passionate online community of more cycling, running, strength, yoga and meditation, so there really is
than 5.4 million and the ways that our Members motivate and interact something for everyone.
with each other on the leaderboard and on social media networks, “We have a really exciting second half of the year to look forward
such as Facebook, are truly amazing,” Cornils comments. to, what with our new London Studio launching and our expansion
Cornils goes on to say that digital technology is enabling people into Australia. As I manage Peloton’s international expansion outside
to take back control of their lives and do what they want when of North America, I am personally extremely excited about the
they want to do it – citing Netflix as a great example of this. “With prospect of bringing the Peloton experience to more people globally,”
Peloton, we are doing something similar by bringing studio-style, Cornils concludes.
Bath Showroom, UK Glasgow Showroom, UK

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