Page 22 - June 2021

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A leading brand in the international lifestyle footwear segment, the success of Geox is

built on the constant focus and application of innovative solutions and technologies
that guarantee quality and comfort. In this interview RLI speaks with Mario Moretti

Polegato, Founder of Geox about how the company has operated in
extraordinary circumstances and what lies ahead.

he Geox mission is to offer solutions that improve is generated in international markets. At the end of last year,
the experience of consumers. The essence of the Geox operated 10,000 multi-brand stores and 867 single-
corporate vision has been studied and developed brand stores worldwide in more than 100 countries.
Tto permeate all of the brand’s creations, “Inevitably, the pandemic has impacted the business due to
transferring technologies from shoes to clothing collections the high percentage of stores that were closed during the
in recent times, allowing its outerwear products to benefit lockdowns,” explains Mario Moretti Polegato, Founder of
from the company’s fundamental value of breathability. Geox. “However, we are seeing a solid growth in markets no
A major player in the footwear market in the medium-high longer affected by temporary closures and an even stronger
price bracket range, the company’s innovations are protected growth in the direct e-commerce channel. We are therefore
by as many as 40 different patents. Founded in Italy, it has optimistic about a return to sustainable growth once the
always had global ambition and over 70 per cent of its revenue virus subsides.”

28 RETAIL & LEISURE INTERNATIONAL JUNE 2021