Page 27 - June 2021

pivot by utilising a variety of technologies and creative production One of the effects of the coronavirus is that an incredible new
approaches that encourage engagement and retail sales. virtual world has exploded onto the scene and it is affecting lives and
“We put safety first, following and implementing all the Centers for how we work, play, shop and are entertained and connected. All of
Disease Control (CDC) guidelines. Our offerings include high tech the contactless retail technology as well as e-commerce, live social
solutions for cleaning live venue experiences as well as contactless shopping and all of the social sharing and social media are here to stay
retail. Our retail tech with AR and VR gives a fully immersive retail and and flourish.
entertainment experience whether live in person or from the palm of “Revolutionary digital technologies like Blockchain, Non-fungible
your hand through mobile,” Moodie explains. token (NFT) and digital fashion caught on during Covid along with
Creating entertainment and retail experiences where people can other applications such as Metaverse and digital twins and all these will
shop, play and connect with their friends is more crucial than ever as grow exponentially. We are here to teach and show our clients how
people want to be outside of their homes socialising. REIT Innovations and why to use them,” says Lynn.
can create experiences that are centred around a community and The company specialise in providing exclusive experiences and
tailored to reflect local tastes, culture and demographics. the team comes from a mix of live concert, live TV and theme park
“The core objective is to encourage shoppers to come and have backgrounds where guest experience is paramount. They want the
a live shopping experience in an immersive art, gaming and cultural guest experience to include great staff from the beginning to the
setting where products are sold both live and digitally.” end of the experience. The other key factors devising and producing
Moodie feels that in order to prioritise and plan for a post-pandemic successful retail and entertainment activations are engagement ease of
retail and entertainment industry, businesses will need to produce a use, the story arc and creating a sense of community.
digital omni-channel strategy where they can stay alive irrespective of “When you create and innovate, you need to bring dreams down to
whether stores and malls are open or closed. reality. It is all about bringing the unseen world of the imagination into
“REIT innovations can help you integrate the latest technology such the real world. Take chances and don’t be afraid to redo, remake and
as AR where you can see yourself wearing the makeup, or testing your rethink until you hit the target,” Lynn concludes.
skin type to determine the best product to purchase. Our approach
to AR also includes seeing yourself wearing the clothes so you know
which size fits, minimising e-commerce returns,” Lynn explains. www.reitinnovations.com