Page 28 - June 2021
P. 28

Inspiring






                                        Sustainability






                                         GERRY WEBER International AG, based in Halle/Westphalia is
                                         a globally operating fashion and lifestyle group that is one of the
                                        largest fashion groups in Germany. In this interview, we speak
                                       with the current COO and designated CEO Angelika Schindler-
                                    Obenhaus about how the company has evolved and what it has
                                planned for the future.

          The group unites three strong brand families under one roof: GERRY WEBER, TAIFUN and SAMOON. Each brands stand for high-quality
        and trend-oriented fashion as well as accessories for the discerning, quality-conscious and fashionable customer.
          GERRY WEBER focusses on the satisfaction of their customers. Attractive collections, a balanced sales network and maximum service
        continue to provide the sustainable and profitable growth of the GERRY WEBER Group. In order to maintain this goal, they have defined
        strategic initiatives such as customer-oriented product development and solution-oriented and lean processes.
          Since its foundation in 1973, GERRY WEBER International AG has developed into one of the best-known fashion and lifestyle companies
        where each brand emphasises the wearer’s individual style in its own unique way. The company today operates around 200 of its own stores
        in Germany, and around 570 self-managed retail spaces in 59 countries around the world.
          “We  restructured  GERRY WEBER again  last  year  to  minimise our  costs  and  optimise our  processes,”  explains Angelika Schindler-
        Obenhaus, current COO and designated CEO of GERRY WEBER International AG. “In order to make as many sales as possible during the
        lockdown period, we have developed some innovative sales strategies such as personal shopping, sales videos and window shopping.”
          Due to the exceptional circumstances that have surrounded the retail industry because of the global pandemic, no new full-price stores
        have been opened recently. Since the middle of last year, they have been concentrating on expanding their factory outlet business. In the
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