Page 11 - July 2021

americas news inbrief

INDOCHINO ANNOUNCES NEW

NORDSTROM PARTNERSHIP MALL TO ADD AN ATTRACTION
The mall will unveil North America’s largest
virtual reality attraction called ‘Virtual Land’ this
A leading player in the in made-to-measure summer. It will consist of more than a dozen
menswear category, INDOCHINO has virtual reality experiences, including a military
announced a long-term partnership with themed experience, a zombie theme, and a Viking
Nordstrom. The brand will be opening 21 theme among others. The attraction is set to
shop-in-shops in Nordstrom locations launch in August.
nationwide, offering a convenient way
for customers to get exceptional fitting,
personalised suiting, shirts and outerwear OUTLET REACHES MILESTONE
at a compelling price point. The discount grocery store retailer has opened
This new partnership is a demonstration its 400th store location in Hailey, Idaho. The
of Nordstrom’s commitment to providing new store continues Grocery Outlet’s annual
new and exciting merchandise offerings, new store growth of approximately 10 per cent
while maintaining its reputation for offering meaning that the company remains on track to
top-level services and experiences for open 36 to 38 new stores this year alone.
its customers. meanwhile, INDOCHINO
offers great fitting, personalised suiting and
outerwear at an accesssible price point. PHUC LONG TO MAKE DEBUT
Vietnamese tea chain Phuc Long will make is
GOOGLE LAUNCHES ITS FIRST-EVER international debut this month, opening its first
US store. Founded in 1968 as a tea brand, Phuc
PHYSICAL SPACE IN NYC Long opened its first brick-and-mortar store in
Ho Chi Minh City in 2012, from which it also
sells coffees.
Customers will now be able to get up close way people could learn about all the features
and personal with the latest Google devices of our Pixel phones and Nest products, and
and services at the tech giant’s first-ever see how the best of Google’s software and ODD BURGER LOOKS FOR SITE
physical store. services come to life when using them...,” The Canadian vegan chain has engaged Retail by
The store, which opened in the middle of the company said in a blog post. Monda to identify a location for its Manhattan
last month, is located in the Chelsea section “The new Google Store is one of fewer flagship restaurant. The Manhattan location
of Manhattan, and is housed in the 1.2 than 215 retail spaces in the world to have will be Odd Burger Corp’s first site in the US,
million square feet building that is home to achieved a LEED Platinum rating - the with further plans to add around 20 additional
Google’s New York City offices. The space highest certification possible within the locations acros North America in the next year.
has an Apple Store-like vibe and invites Leadership in Energy and Environmental
hand-on interaction with Google services Design green building rating system. Every
- from Google Search to Google Maps and element of the store - the materials, %ARABICA LAUNCHES IN US
more - and its growing lineup of devices, building processes, mechanical systems Japanese coffee chain %Arabica has made its US
including Pixel phones, Nest products, Fitbit and more - was selected with an eye debut with the first store in Dumbo, New York.
wearables and Pixelbooks. A gallery-styled towards sustainability. Overlooking the Brooklyn Bridge and Lower
wall displays 35 Nest products in their full In addition, the store has on-site experts Manhattan, the store was designed by French
range of colours and materials. on hand to answer questions and offer studio, Cigue, who is behind designs of Aesop
In designing the new space, Google tech support for Google devices, offering store in France and the UK. The store also
and store designer, NYC-based architect everything from fixing a cracked Pixel provides custom roasting services.
Reddymade “considered every immersive screen to helping with installations.

JULY 2021 RETAIL & LEISURE INTERNATIONAL 11