Page 14 - July 2021

asia

BOSS LAUNCHES A BRAND NEW FLAGSHIP

STORE WITHIN GINZA IN TOKYO

The new BOSS store in Tokyo covers a total sales
floor area of 480sq m on two floors and is decorated
with the brand’s latest interior concept.
It has a wide lineup of BOSS products and
collections, from womenswear and menswear to
BOSS’s original Made To Measure bespoke items.
BOSS Made To Measure will set up a dedicated space
to provide special services tailored to each customer
and an unparalleled shopping experience.
To commemorate the opening of this flagship store
in Ginza, Tokyo, a capsule collection with BOSS’s
unique special icon as a motif will be available only in
Japan. Hoodies, shirts, swimwear, sandals, etc. will be
on sale for a limited time. BOSS offers a sophisticated
and modern collection focused on quality and design
that creates the perfect look for business, casual
and athleisure.

FIRST E-SPORTS-THEMED MERLIN ANNOUNCES
MALL OPENS ITS DOORS PEPPA PIG RESORT

The ESP eSports Experience Center, China’s first esports-themed Merlin Entertainments has entered into a formal co-operation
shopping complex has opened in Putuo District, Shanghai. The ESP agreement to develop the world’s first Peppa Pig Resort in
eSports Exeprience Center is home to a professional esports arena Sichuan’s Meishan. Construction is set to begin in July, with the
as well as virtual reality (VR) gaming, according to Shine. Putuo resort scheduled to debut in 2024.
District is home to more than 20 esports companies, including the The Peppa Pig attraction is a partnership between Merlin,
IMBA eSports Center at Global Harbor Mall. These additions are Hasbro, Meishan Administration Committee of Sichuan Tianfu
contributing to Shanghai’s goal to become the global esports capital. New Area, Zhongjun Tianxin (Beijing) Investment Co Ltd, and
The ESP eSports Experience Center reportedly covers 36,000sq Chengdu Excellent City Property.
m and will be the main host for the Honor of Kings competition, “Peppa Pig is a global star among preschoolers, and we
an online battle arena developed by TiMi Studios and published by are working with Hasbro to bring the excitement and fun of
Tencent Games. Peppa and her friends to the world’s first standalone Peppa
Shine has previously reported that dozens of innovative projects Pig Resort in Sichuan,” said Mark Fisher, Chief Development
and esports offerings were being developed in Putuo District. Officer at Merlin.

14 RETAIL & LEISURE INTERNATIONAL JULY 2021