Page 12 - July 2021

middle east

MALL OF OMAN SET TO DELIVER ENTERTAINMENT

OFFERING ‘FIRST’ IN THE GULF

Majid Al Futtaim says the largest indoor snow park, VOX
Cinemas and Magic Planet will all be found in new mall
which opens in September. During a virtual event that
brought over 200 retailers together, the company gave
updates to its “transformational development for the
future of retail in Muscat”.
The new project will feature 140,000sq m of retail
space, comprising over 350 retail outlets including
55 dining options. The mall will also house a range of
entertainment and leisure offerings including Oman’s
largest VOX Cinemas with 15 screens, the first GOLD
experience in Oman, a 3D cinema, KIDS and IMAX
experiences and the largest indoor snow park in the
sultanate and the largest Magic Planet in the country.
Brands already signed up include Max Fashion and
Centrepoint from the Landmark Group and Hollister
from Majid Al Futtaim amongst others.

AL QANA, THE SCENIC AND PICTURESQUE WATERFRONT SOCIAL DINING AND ENTERTAINMENT DESTINATION IN ABU DHABI HAS ANNOUNCED ITS PARTNERSHIP WITH THE UAE’S
LEADING CONTEMPORARY AND URBAN SUPERMARKET CHAIN, GRANDIOSE. THE CHAIN WILL INTRODUCE A VIBRANT, COMMUNITY-MINDED GOURMET DINING CONCEPT AND FOOD
HALL TO ABU DHABI’S EXCITING NEW LEISURE HUB, CREATED ESPECIALLY WITH THE TASTES AND EXPECTATIONS OF ABU DHABI’S COMMUNITY IN MIND. THIS IS GRANDIOSE’S
FOURTH STORE IN THE CAPITAL AND THE SIZE OF THIS UNIT IS 13,270SQ FT INCLUDING THE FOOD HALL. THE CONCEPT WILL INVITE VISITORS ON A CULINARY JOURNEY.

TAMER GROUP ACQUIRES NEW JOINT VENTURE TO
RETAILER MUMZWORLD REVOLUTIONISE F&B

UAE-based Mumzworld has signed a sales and purchase agreement C3 Arabia eyes 550 locations across the kingdom by year five as
with Saudi’s Tamer Group as part of an acquisition deal to hold a it targets gyms, gas stations, airports, campuses, sports venues,
majority stake in the Middle East’s largest mother, baby, and child malls and Saudi mega-projects.
e-commerce platform. C3, an omni-channel food technology platform, and Saudi-
The proposed transaction makes Mumzworld the first regional based WK Holding, have announced a joint venture which aims to
and homegrown e-commerce company acquired by a Saudi strategic revolutionise the region’s food, beverage and lifestyle industries.
giant like Tamer Group. It also becomes the first regional woman-led C3 Arabia represents a major international venture for C3
e-commerce transaction. The choice to partner with Tamer Group (Creating Culinary Communities), which manages and operates
allows the company to continue to grow in key regional markets and award-winning full service restaurants, culinary centres, ghost
expand its digital footprint. kitchens and mobile delivery.
“We are delighted to join the Tamer Group, having created the The company said its expansion into Saudi Arabia is funded
Middle East’s largest female-led e-commerce business. We have by Smart Food Holding, a division of WK Holding, through its
recorded 10x growth over the last five years, and this is just the consortium of high-profile partners.
beginning for us. We are better positioned than ever to accelerate The Saudi joint venture is aiming to launch 30 brand locations
growth, drive wider geographic expansion and continue to build a in year one, rising to 550 locations by year five comprising food
tech footprint serving customers better than ever,” said Mona Ataya, halls, ghost kitchens, self-service, grab and go, drive-thru plus and
CEO of Mumzworld. mobile delivery.
12 RETAIL & LEISURE INTERNATIONAL JULY 2021